Social Media in
Health Sciences Education
Social Media
• Dissemination Content creation• Local global• Monologue Dialogue• Passive active
http://www.briansolis.com/2007/06/future-of-communications-manifesto-for
GoalExamine the use of social media in health
sciences education
Management
Tools
Purpose
Purpose
Communication
Building relationships
Information Sharing
Collaboration
Multidirectional Communication
Institution
Peers
Patients
Students (potential & current)
Faculty
Community
ColleaguesAlumni
Social Media Tools• Social networks
– Facebook– Ning– Yammer– LinkedIn
• Publishing platforms– Twitter– iTunesU– Blogging tools
• Media content– You Tube– Vimeo– Flickr– Slideshare
• Collaboration– Google Wave
Use of FacebookCommunicate news and events for
institutions and departments
Use of TwitterDrive content regarding faculty and staff, students, patients, research, news, and events
BlogsUse of blogs• “Insider”
perspective• Create forum for
interaction• Address current
issues• Specific topics
Use of You TubeShare patient success stories, interviews, student activities, and special events
iTunesU
Use of flickrShare photos of events and activities
Student Participation
Hopkins Interactive
• “Open, uncensored information about
• student life” • Student blogs• Twitter• YouTube• iphone App
http://www.hopkins-interactive.com/
Social Media Management
• Matching the tool to the purpose
• Part of a larger communication/media strategy– SM Manager - UTMB– Single landing page for SM resources
Landing Pages
Teaching and Learning• Information on use more disperse• Evidence of – Facebook for class pages– YouTube for clinical examples– Google wave for collaboration
Concerns
• HIPAA• Negative experiences – patients, students,
faculty & staff• Solution – SM is an extension of communication
policy
Ongoing Opportunities
• Use in academic health centers• Managing content• Creating dialogue – Comments, questions– Replies, Retweets
SummaryEffectiveness increased by• Variety of tools• Tools match the purpose• Management approach• Ability to facilitate dialogue