What is ROI?
Wrapping your head around the…
What is ROI?SOCIAL MEDIA PHENOMENON
What is ROI?
RESOURCES:www.bossdev.com/blog/social-media-
resources
TWITTER:#BDsocial@BOSSdev
@AshleyLomas
What is ROI?
PRESENTERS:
Korye Logan, Digital Marketing Strategist@koryelogan
Cosmin Ghiurau, Social Media Solutions Architect@cosguru
What is ROI?Interactive & Social Media Company
200 Employees Worldwide
Strategy, Creative, Technology & Analytics
Web Sites, Flash Games, Virtual Worlds, Social Widgets, Mobile Apps, Software &
More
What is ROI?
Portfolio of Recent Work:
Casual Gaming: www.nesquik.com
Virtual World: www.toppstown.com
Video Web: www.cleanandclear.com/countdown/
Social Application/Widget: http://apps.facebook.com/interscopesongcard/index.php
Software Development: www.spinscape.com
BOSS|talk Blog: www.bossdev.com/blog/
What is ROI?WHY?
What is ROI?SOCIAL MATTERS TO YOUR BUSINESS
What is ROI?INNOVATION
Social is NOT THE Solution
Social is PART of THE Solution
What is ROI?EVOLUTION
What is ROI?
What is ROI?EXPANSION
What is ROI?
What is ROI?
What is ROI?
What is ROI?
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What is ROI?
What is ROI?
What is ROI?DEMISE
What is ROI?
What is ROI?
What is ROI?
What is ROI?MATURING
What is ROI?
What is ROI?
What is ROI?INVENTION
What is ROI?
What is ROI?
SECTION RESOURCES:
Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB
Pew Internet & American Life: www.pewinternet.orgeMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb
Generations Online in 2009 http://budurl.com/PewInternet
Nielsen Online: www.nielsen-online.comSocial Networking’s New Global Footprint http://budurl.com/qs3p
Report: Global Faces & Networked Places: http://budurl.com/Nielsen Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth
Forrester: www.forrester.com“Despite Recession, 50% Increase Social” http://budurl.com/4nhk
comScore: www.comscore.com
Your Peers on LinkedIn, Facebook & Twitter
SOCIAL MATTERS TO YOUR BUSINESS
What is ROI?SOCIAL MEDIALANDSCAPE
What is ROI?COMMUNICATION
What is ROI?Blogs, Micro-blogs& Social Networks
What is ROI?
What is ROI?
What is ROI?COLLABORATION
What is ROI?Social Bookmarking& Opinion Sites
What is ROI?MULTIMEDIA
What is ROI?Photo / Video Sharing& Livecasting
What is ROI?ENTERTAINMENT
What is ROI?Virtual Worlds &Online Gaming
What is ROI?
SECTION RESOURCES:
CIO: Twitter: How to Get Started Guide for Business People http://budurl.com/CIOTwitter
Twitter Application Directoryhttp://twtbase.com
Elements of Web 2.0 Communication Guidelineshttp://budurl.com/web2guidelines
Web Analytics Research Tools:www.compete.com
www.alexa.xomwww.quantcast.com
SOCIAL MEDIA LANDSCAPE
What is ROI?SOCIALACTIVITIES
How can business participate in the social space?
IDENTIFY
Key Influencers
Protect Your Company from“Brandjacking”
LISTEN
Alerts: Google, RSS, Twilerts, Search
Email Analytics
Social Buzz
INTERACT
Comment on Blogs & Articles
Groups on Facebook, Yahoo, etc.
Offer Specials, Promos & Insightson Twitter & Facebook
EMPOWER
Social Media Requires Constant
NEWNESS &RELEVANCE
What is ROI?
SECTION RESOURCES:
SOCIAL ACTIVITIES
http://budurl.com/qtqq http://wiki.beingpeterkim.com
What is ROI?#BDsocial
What is ROI?SOCIAL FORBUSINESS
What is ROI?FOCUS
Business Objectives
POST Methodology
Overcome CorporateBarriers to Success
Steps to Success
Calculating ROI
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?QUESTIONS& ANSWERS
The Next BOSSdev Webinar:
Wrapping Your Head Around the Social Media Phenomenon
Thursday, April 2, 2009 2:00 PM - 3:00 PM EDT
https://www2.gotomeeting.com/register/201797513
Follow us at www.twitter.com/bossdev
THANK YOUKorye Logan + [email protected] + www.Twitter.com/koryelogan
Cosmin Ghiurau + [email protected] + www.Twitter.com/cosguru Ashley Lomas + [email protected] + www.Twitter.com/ashleylomas
Detroit | Austin | New York | Los Angeles | Toronto Social Media | Branded Flash Games | Virtual CommunitiesRich Media | Application Dev. | Website Dev. | Mobile Apps.
T 866 267 7282 | W bossdev.com
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