Social Media and Personal Branding
Agence Ometz
Feb. 16, 2011
Who Am I?
Agency Hack @nvi
Staff Editor @revenews
Netizen @gypsybandito
> 5 Years Experience
Social Media Uses
Branding
Visibility
CRM
Social “Notworking”
Social Media Difference
Multi-Medium
Two Way Medium
The Multi-Medium
Text
Images
Video
Audio
Two-Way Medium
Two-Way Medium
Brands talk to Consumers
Consumers talk to Brands
Consumer talk to Consumers
Word of Mouth Before
Word of Mouth Now
"Your brand is not what you say it is. It's what Google says it is."
-- Chris Anderson
Editor, Wired Magazine
Author, The Long Tail
Search & Personal Brand
Search - Opportunity
Be Found
Control What’s Found
Legitimacy / Credibility / Authority
Own the First Page
Search - Seriously 73% don’t go past first page
71% don’t go past first 5 results
10% go to 3rd result
4.5% go to 5th result
Search - Blended Results
Websites / Blogs
Social Media Profiles
Images / Video
News
Search & Blogs
Updated Content (comments)
Structured Content
RSS Feed
Interlinking
Blogging Ideas
Industry Observations
Tutorials / How To’s
Company News
Something More…
Blog Options
Free Versions
Hosted Solutions
Professional Install / Build
Free Blog Options
Blogger.com
Wordpress.com
TypePad.com (Micro)
Hosted Solutions
TypePad (Business)
SquareSpace
Wordpress.com ($12-$25)
Professional Install
WordPress.org
MovableType
Drupal, Joomla, etc…
Blogging Ideas
Industry Observations
Tutorials / How To’s
Company News
Something More…
Image Ideas
Logos
Staff
Products
Events
Video Ideas
Product Demos
Expert Interviews
Commercials
Professional Vlog
News Options
Coverage
Press Releases
Newswires
Social ProfilesThe Big 3 Accounts
Facebook LinkedIn Twitter
Secondary / Alternative Accounts YouTube, Vimeo, Flickr, etc…
A place where people connect
A personal environment
Personal / Professional Collide
Limited Privacy
Profile (Personal)
Privacy (Settings & Lists)
Pages (Fans & Likes)
Facebook Connect
Facebook To-Do’s Share
o Status, Like, Upload, Tag
Interact
o Wall, Messaging, Chat, Groupsk
Reconnect
o Network, Events, Reminders
Where professional network
A professional environment
Controlled Privacy
Personal Profiles
Groups
Company Profiles
Job Posts
LinkedIn To-Do’s
Personal Branding
o Pic / Bio / Expertise
Network
o Connect / Recommend
o Introductions
o Job Marketing
LinkedIn Profile
LinkedIn Profile
Bio (keywords)
Resume (keywords)
Recommendations
100% Complete
LinkedIn Groups
LinkedIn Groups
Discussions
Member Networking
Jobs Opps & Promo
Company Profiles
Description (keywords)
Services (keywords)
Employee Profiles
Analytics
Company Profile
Company Services
Profile Analytics
Profile Analytics
Profile Analytics
A place to share & discuss
A casual environment Real Timeo Status, Like, Upload, Tag
Complete Privacy
Complete Privacy
Twitter Profile
Name
Bio / Pic
Username / URL Advancedo Design, Clients, Lists, WeFollow
Twitter To-Do’s Listen
o Follow, Follow Back, Lists
Share
o Tweets, Retweets
Discuss
o @replies, #hashtags, DMs
The Tweet
The @Reply
The Retweet (RT)
The #Hashtag
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