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So What Do I Do Now?Three Geeks and
A Law Blog
Toby Brown | Greg Lambert | Lisa Salazar
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3 Geeks and A Law Blog
www.geeklawblog.com
Toby Brownwww.linkedin.com/in/tobinbrown
@gnawledge
Greg Lambertwww.linkedin.com/in/grlambert
@glambert
Lisa Salazarwww.linkedin.com/in/lisasalazar
@lihsa
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2009: $4,000 (20% discount)
2010:$4,000 AFA (fixed fee)
2008:$5,000 (hourly rate)
$3,500 20 hours
$2,800 16 hours $1,200
$1,500$3,500 20 hours
$500
Internal Costs Market Price
The New Technology Focus
Income
Tech Push
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The Money Part
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Alternative Fees
adverselling.typepad.com
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AFAs and LPM
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Legal Project Management
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FormsGoogle search for “legal forms” returns about 55.6 M hits
Google search for “legal forms” returns about 55.6 M hits
One-Off Standardized Systematized Packaged Commoditized
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Document Assembly
One-Off Standardized Systematized Packaged Commoditized
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Expert Systems Orrick Herrington’s
Start-up Toolkit
http://www.orrick.com/practices/corporate/emergingCompanies/startup/index.asp
One-Off Standardized Systematized Packaged Commoditized
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e-VendorPackaged services so commonplace as to have low market value individually, but significant value in the aggregate.
One-Off Standardized Systematized Packaged Commoditized
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EverNote
• Capture and save all your ideas, things you see, things you read…all in one place on the web.
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Practicing in the Cloudaka The Virtual Office
• Skype
• WestLawNext– For small firms
• E-Discovery– $$$
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Web-Based Software
Cloud Computing
SaaSWeb Apps
Hosted Apps
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Google Docs and Buzz
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Deal Roadmaps:
Practice notes “How-to" guides
Documents and clausesAnnotated - with drafting guidance.
ChecklistsChecklists, flowcharts and timetables
Legal updates
Material updated continuously by PSLs
Search Field
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2
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Practical Law CompanyCloud-Based Content
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Legal Cloud Apps
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Virtual Disk Drives
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Going Mobile
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iPad
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Timekeeping Tools
• Blackberry– DTE InHand– BizTrackIt
• iPhone – MyTimesheet
• Web-based– Time and Expense
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BB Shortcuts in Email Messages
• Space: move down a full page• Shift/space: move up a full page• T: move to top of list• B: move to bottom of list• N: move to next date• P: move to previous date• J: move to next related message• K: move to previous one
• Space: move down a full page• Shift/space: move up a full page• T: move to top of list• B: move to bottom of list• N: move to next date• P: move to previous date• J: move to next related message• K: move to previous one
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The Law Pod – Fed’l Rules Series
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Legal Research Apps
Black’s Law Dictionary
Bloomberg Federal Rules of Court
Courtroom Objections
Congress Sessions for droid
Congress Sessions for iphone
LawStack LexisNexis for iPhone on iTunes
Legal News RSS Feed - iTunes
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Dictation on the Run
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HooteSuite
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Paper.li
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The Funnel
Marketing 101
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Develop a Sound SocialMedia Policy
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Social Media Obsession
Do you check/update Twitter/Facebook first thing in the morning?
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Social Media ObsessionCan you be interrupted by an electronic message at any time?
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CLIENTSCLIENTSLAW FIRMLAW FIRM
ADS&
PR
MED
IAMED
IA
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CLIENTSCLIENTS
content
content
content
content
content
content
content
content
content
content
content
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content
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LAW FIRMLAW FIRM
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LinkedIn Apps, APIs and Widgets
• Travel• Amazon• Huddle Workspaces• Polls• Events• Google Presentations• Company Profile• Individual Profile
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What You Post Now could be Exh. A Tomorrow
• Ray v. Lincoln Elec. Co.
• Plaintiff alleged total disability resulting from a product defect
• Defense found photo of Ray racing high-powered speedboats on Facebook
• Dism’d, with prejudice
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Video Matters
• Improves comprehension
• Speeds up buying decisions
• Achieves greater branding
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Web 3.0 – the Internet of Things
• Interactions between people and things– Twitter’s Big Ben– Mattel’s Barbie now
has an online presence
– FedEx’s real-time tracking
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Location Marketing
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Augmented Reality
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Harvard Business Review Studies Houston’s Dessert Gallery
• Analyzed Facebook Make-Over
• Result: Facebook Fans were Dessert Gallery’s best customers
• WHY??– Spent same $$ but
increased WOM– increased store visits
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Interactive Chat
• Increased conversions
• Increased average order value
• Reduced cancel and return rate
• Increased number of orders placed by returning customers
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Bar Rules Matter
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3 Geeks and A Law Blog
www.geeklawblog.com
Toby Brownwww.linkedin.com/in/tobinbrown
@gnawledge
Greg Lambertwww.linkedin.com/in/grlambert
[email protected]@glambert
Lisa Salazarwww.linkedin.com/in/lisasalazar
@lihsa