IABC International AssociationOf Business Communicators
Houston
social media bootcamp for communicators
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring
Sandra FernandezManager of Public Relations
Houston Public Library
IABC International AssociationOf Business Communicators
Houston
Social Media Landscape
IABC International AssociationOf Business Communicators
Houston
Social Media Landscape
IABC International AssociationOf Business Communicators
Houston
Social Media Metrics
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring
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IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS
QUESTIONS TO CONSIDER
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS
WHAT?
What’s your objective? What are you trying to
achieve? What problem are you
trying to solve? What were you hired to do?
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS
WHAT?
What are you going to measure? Fans, comments, subscribers,
new customers, engagement levels, responses…
What are you going to measure against? What are you using as a
benchmark? Where are you beginning?
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS
HOW MUCH?
How much of your resources are you going to invest in measurement?
Do you have money to spend?
Are you going to do analysis in-house or outsourced?
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS
WHEN?
When are you going to look at your metrics?
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS
Metrics vs Analysis
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS Things you start tracking today, for FREE
(or little money) + your time # of Followers/Fans/Subscribers Traffic to your blog – visits NOT hit Comments on your blog or your FB page and
responses on Twitter Links to your site or social media channel Clickthroughs on the links you share with your
networks Retweets, Trackbacks, Sharing
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS Some things you want to start tracking
next Conversation types Level of engagement Attitudes Satisfaction
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Blogs
Google Analytics -- http://www.google.com/analytics/
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Blogs
Alexa’s Site Info -- http://www.alexa.com/siteinfo
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Blogs
RSS Feeds, FeedBurner -- http://www.feedburner.com/
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Blogs
RSS Feeds, FeedBurner -- http://www.feedburner.com/
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Blogs
OW.LY URL Shortener (HootSuite) -- http://hootsuite.com
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Blogs
BIT.LY URL Shortener -- http://bit.ly/
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Blogs Mentions
Social Mention -- http://www.socialmention.com/
Google Alerts: News, Blogs -- http://www.google.com/alerts
Technorati -- http://technorati.com/
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Blogs
Comments & Trackbacks
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Twitter
Number of Followers
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Twitter
Responses
Retweets
Mentions
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Twitter Social Mention --
http://www.socialmention.com/
Twitter Search -- http://search.twitter.com/
Twazzup -- http://www.twazzup.com
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Twitter “Decks” & Clickthroughs
BIT.LY URL Shortener -- http://bit.ly/
OW.LY URL Shortener (HootSuite) -- http://hootsuite.com
TweetDeck -- http://www.tweetdeck.com/
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Facebook
Number of “Fans”
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Facebook
Demographics on your fans
Fan interactions on your page
IABC International AssociationOf Business Communicators
Houston
Social Media Measurement and Monitoring FOR BEGINNERS -- Facebook Comments Sharing (links)
OW.LY URL Shortener (HootSuite) -- http://hootsuite.com
BIT.LY URL Shortener -- http://bit.ly/
Mentions Social Mention --
http://www.socialmention.com/
Facebook Search
IABC International AssociationOf Business Communicators
Houston
Recap – questions to ask first What’s your objective? What are you going to measure? What are you going to measure
against? How much of your resources are you
going to invest in measurement? When are you going to look at your
metrics?
IABC International AssociationOf Business Communicators
Houston
Recap – Free tools to use TODAY Blogs
Traffic Alexa.com’s Site Info tool -- http://www.alexa.com/siteinfo Google Analytics -- http://www.google.com/analytics/
Ranking Alexa.com’s Site Info tool -- http://www.alexa.com/siteinfo
Links OW.LY URL Shortener (HootSuite) -- http://hootsuite.com BIT.LY URL Shortener -- http://bit.ly/
Mentions Social Mention -- http://www.socialmention.com/ Google Alerts: News, Blogs -- http://www.google.com/alerts
Tip, use “link:http://www.houstonlibrary.org” to find sites linking to yours Technorati -- http://technorati.com/
Comments & Trackbacks RSS Feeds (subscriptions)
RSS Feeds, FeedBurner -- http://www.feedburner.com/
IABC International AssociationOf Business Communicators
Houston
Recap – Free tools to use TODAY Twitter
# of Followers, # of Responses, # of Retweets, Mentions Twitter Search -- http://search.twitter.com/ Social Mention -- http://www.socialmention.com/ Twazzup -- http://www.twazzup.com
Clickthroughs OW.LY URL Shortener (HootSuite) -- http://hootsuite.com BIT.LY URL Shortener -- http://bit.ly/
Trends TweetStats -- http://tweetstats.com Twitter Analyzer -- http://twitteranalyzer.com/ Twitter Sheep -- http://twittersheep.com/ Twitter Grader -- http://twitter.grader.com/
IABC International AssociationOf Business Communicators
Houston
Recap – Free tools to use TODAY Facebook
# of Fans (“Likers”) Demographics on Fans Comments Sharing Attendance at events Clickthroughs
OW.LY URL Shortener (HootSuite) -- http://hootsuite.com BIT.LY URL Shortener -- http://bit.ly/
Mentions Social Mention -- http://www.socialmention.com/ Facebook Search
IABC International AssociationOf Business Communicators
Houston
Paid Tools for Monitoring & Analysis Omniture --
http://www.omniture.com/en/products/online_analytics/discover
PR Newswire -- http://www.prnewswire.com/products-services/targeting-monitoring-measurement/social-media-monitoring/
Radian6 -- http://www.radian6.com/ Scout Labs -- http://www.scoutlabs.com/ Sysomos -- http://www.sysomos.com/ Viral Heat -- http://www.viralheat.com/ Web Trends (powered by Radian6) --
http://www.webtrends.com/Products/SocialMeasurement
IABC International AssociationOf Business Communicators
Houston
Paid Tools for Monitoring & Analysis Cymfony -- http://www.cymfony.com JD Powers --
http://businesscenter.jdpower.com/?f=/jdpacontent/corpcomm/Services/content/WebIntelligence.htm
ListenLogic -- http://www.listenlogic.com/ Nielsen Buzzmetrics -- http://en-
us.nielsen.com/tab/product_families/nielsen_buzzmetrics
Visible Technologies - http://www.visibletechnologies.com/
IABC International AssociationOf Business Communicators
Houston
Bibliography – Articles & Blogs Stop the Interruption: Push Versus Pull in Media
Relations http://blog.journalistics.com/2009/stop-the-interruption-pull-versus-pull-media-relations/
PR people can measure social media. We just need to learn. http://nextcommunications.blogspot.com/2010/05/pr-people-can-measure-social-media-we.html
PR Measurement Tips to Grade Your Campaign’s Performance http://www.ereleases.com/prfuel/pr-measurement-tips/
KD Paine’s Measurement Blog http://kdpaine.blogs.com/
Communication Overtones (blog by Kami Huyse) http://overtonecomm.blogspot.com/
IABC International AssociationOf Business Communicators
Houston
Where to find me www.SandraSays.com www.twitter.com/sandrasays www.facebook.com/sandrasays www.linkedin.com/in/sandrafernandez