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Page 1: Social media marketing  why stick with social media

Social Media Marketing | Why Stick With Social Media?

More and more frequently you are probably noticing icons for some of the top social media sites wherever you happen to be on the internet these days.  With just a quick click of your mouse you can instantly become a fan of a particular brand or business on Facebook.  You might also be noticing that when you are reading the latest news online, you have the ability to click on a few different icons to instantly share that news with your friends and acquaintances on such very popular social media sites like Facebook and Twitter.  Currently Facebook alone has over six hundred million active users with Twitter not all that far behind with two hundred million and growing.

With audiences of that magnitude, it is no wonder that people everywhere are realizing that using social media for business purposes and not just social ones is not something little that is just a silly fad.  It is a huge arena that is not going anywhere and will be around in the long-term, not just for right now.  Like I have read, social media is not about being a ninety day or six months' plan; it is here to stay.

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One reason social media is so popular and effective and should not be given up on is because of the interactions taking place and relationships being built there.  In a time of greater transparency and genuineness, social media is very quickly delivering more of a one on one, person to person interaction.  If you happen to be one who blogs, you can update both your Facebook and Twitter accounts from your blog posts reducing your amount of time needed if you had to post them in both locations.  A very effective social media strategy can take just a mere twenty minutes or less per day and can showcase "you."

To brand yourself across three of the top sites (Facebook, Twitter and YouTube) you need to be working on these consistently, but once you have a plan it should not be very time consuming, you can be reaching people on a more personal level and be gaining quite a following.  Over the next few years those who have built the largest networks of people who have been getting to know and trust them will crush their competitors who only have a small network of existing customers.  Creating quite large networks of people is not difficult at all to do provided you use social media and determine to stick with it.

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Another reason to not give up on social media is that things change and when they do, they usually change quite fast.  Using social media to its full potential will allow you to keep up with

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any necessary changes at lightning speed and in real time.  If you have a good social media plan in place along with a large enough customer base built, you will be able to sell just about any product or service to them.

Keeping abreast of social media on a day to day basis will help you keep up with the changing times and won't let you fall behind to your competitors.  If you are currently using social media, by all means stick with it.

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