Transcript
Page 1: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Marketing

Taught by:

Kirk Davis

March 23, 2011

Page 2: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Agenda

1. Introduction to Social Media

2. Get a Customer3. Keep a Customer4. Listen5. Share6. Empower7. Entertain

Page 3: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Introduction to Social Media

Page 4: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Get and Keep a Customer

• Create top-of-the mind awareness with customers

• Build brand identity & brand trust• Strengthen customer

relationships• Increase word-of-mouth• Enjoy a higher average sale

Page 5: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Social Media as Communication

Page 6: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Communities of Interest

Page 7: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Participation

Page 8: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Connection

Page 9: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Sharing Ideas• People share on social

media information they find remarkable and interesting. Boring or dull ideas are ignored are left behind.

Page 10: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Empower Your Audience

Page 11: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Entertain Your Audience

with Stories

Page 12: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Lead Us to a Vision of a

Better Tomorrow

Page 13: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Social Media was Meant to be Fun

Page 14: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

The Strategy ofSocial Media

• 1) Listen (research) and share (communicate).

• 2) Empower (educate) and have fun (entertain).

Page 15: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Win with CustomersAgainst the Competition

Page 16: Social Media Marketing Taught by: Kirk Davis March 23, 2011

We Don’t Need EveryoneTo Be Our Customer

• How many customers a week do you need to build the business of your dreams?

Page 17: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Get and Keep A Customer

• Our number one job in business is to get and keep a customer.

• It requires ongoing communication.

Page 18: Social Media Marketing Taught by: Kirk Davis March 23, 2011

The Secret to Business Growth• Be the best choice

for your customers

• Promoters• Passives• Detractors

• 80/8 dilemma

• 10% versus 80%

Page 19: Social Media Marketing Taught by: Kirk Davis March 23, 2011

The 5 M’s of Marketing

1. Math

2. Market

3. Media

4. Message

5. Measure

Page 20: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Publish Like a Magazine

• Google Trends• Hot Articles• Teaser Headlines• Assume fans and friends

are clients

Page 21: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Publish Like a Magazine

• Publish no less than every other day (3x week)

• Create a 52 week publishing calendar

• Share fun and interesting info in between

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Participate

• Communities of Interest• Blogs• News articles• Facebook pages• Twitter• Linkedin• Quora

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Automate Your Social Media

• Update 42 sites

• Shrink URL’s

• Schedule Posts

• Monitor

Page 24: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Branding with Facebook

• Top-of-the-mind awareness• Customer familiarity• Market penetration• Be talked about• Be perceived as consistent• Feel trusted• Make good offers and sales• Create desire for your

products/services• Become popular

Page 25: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Facebook Branding Strategy1. Run Facebook ads for the life of your

business2. Test – Headline, Picture, Message, &

Audience3. Target most likely to buy4. Experiment with less likely to buy5. Keep audience size to no more than

2,000 for every $1 spent6. Goal is brand awareness, not sales. Sales

are a bonus7. Use Pay per impression if you are getting

clicks8. Use Pay per click for branding awareness.

No clicks, no cost.9. Expand each target audience as your

budget affords10. Compare ad campaign and sales to find

trends

Page 26: Social Media Marketing Taught by: Kirk Davis March 23, 2011

Social Media Marketing

Taught by:

Kirk Davis

March 23, 2011


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