SOCIAL MEDIA MARKETING
Stephanie McCratic- Social Media Director, Acumen Brands
- Founder & Editor, EvolvedMommyMonday, May 20, 13
BE YOURSELFFirst, know your brand identity. Be truthful about who you really
are and then own it. Gigglesnorts and all.
@evolvedmommy
Monday, May 20, 13
BEWARE THE GURU
• I follow sparkly objects
• Gurus & experts
• Share the love
• Scratching the surface
(Disclaimer)
@evolvedmommy
Monday, May 20, 13
STICK WITH THE WINNERSYou can’t do it all, so do what works.
@evolvedmommy
Monday, May 20, 13
It doesn’t matter whether you want to grow traffic to your blog, find your audience or convert your readers into buyers, social media can be a powerful tool. We’ll talk about which channels accomplish what; who’s doing it right and how to copy them; and what you can do right now to reach your goals fastest.
Goal Channels Champion Action
Find your audience
TwitterYouTube
@Tykerman1Taco BellThe Wine Library
# searchwatch competitors
Increase traffic to your blog/website
Content & SEOFacebook PinterestTwitter
Fresh Eggs Daily
The Small Things Blog
Add images to every post Pin & Facebook your content
Convert your readers
FacebookGoogle AdsEmail marketing
CountryOutfitterTry an ad on Facebook or GoogleSend an email
Lofty Goals
Monday, May 20, 13
FARM BLOGSYour blog - uniquely youCommunity/Relevant blogs - SEO, PR & awareness
Monday, May 20, 13
Monday, May 20, 13
FACEBOOK• EdgeRank
• Determines how many of your fans see your posts
• Read great (and brief) explanations here, here and here.
• From unhappy customer to brand ambassador
• Be True
• If your audience came to you as a brand with a good understanding of who you are and decided to like you anyway, then they want what you have to offer. So give it to them.
• No fuzzy kitties (Ex: CountryOutfitter)
Monday, May 20, 13
IMAGES. Monday, May 20, 13
VS.
Monday, May 20, 13
FACEBOOK• Images
• Short captions
• 1-2 lines NO MORE
• Ask a simple, one-word-answer question
• Know your personality and let it show through
• More Images
• 403x403 or 843x403 - Recent, and very important lesson
• Dimensions infographic
• Try Photoshop Elements (It’s like Photoshop light)
• Post image w/ link in caption vs. posting link
Monday, May 20, 13
vs.
@evolvedmommy
Seriously. Images.
Monday, May 20, 13
•Watermark your images
• 554px
• Infographic (clickable)
• Edit the link
• Follow & comment
• Community boards
Monday, May 20, 13
OFFENSE VS. DEFENSE
You will make mistakes, but worse things could happen
Monday, May 20, 13
RESOURCES• Therapy• Google. Just Google.• Laura K Roeder “The Dash”• Twitter (hashtags & lists)• Let’s talk about Eazy E & #NWA• Ask your community for tips• Seth Godin• Facebook Groups • Competitors - watch what they are doing, then do it better• Hire it out. Let’s talk. I can connect you.
Monday, May 20, 13
Q&A
Thank you!
Stephanie [email protected]
@evolvedmommyevolvedmommy.comevolvedbrand.com
Monday, May 20, 13
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