Social Media IS the marketing plan
Sherry ChrisPresident and CEO Better Homes and Gardens Real Estate LLCSpeaking at RealTech, Las Vegas 2014
Portals Are Not Your Friend
• “Haven’t they done us a favor?”– They optimize OUR data (SEO)– We pay them for the service
• For now, yes, but…– Price of leads will rise– Quality will fall– ROI 0%– Already happened in Mortgage, Insurance, Travel,
Education and Auto, to name a few.
The Problem (or should I say: “opportunity?”)
• 80% of content about them– Events, neighborhoods, tips, local knowledge,
selling, design• 20% about you– Listings, open houses, just solds, awards
• Who has time for this?
A Lockbox Social Agent
• Has accounts in facebook, twitter, google+, WordPress and YouTube
• Has daily “Them” content in all • Has video for every listing• Listings as Lead Generation “Bait”• Open Houses as Lead Generation Events
Michael Hetzer, [email protected]
www.lockboxsocial.com
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