Transcript
Page 1: Social media marketing assessment presentation

Social Media Marketing for[your company]

Nicholas MoeSocial Media Marketing Consultant

Twitter.com/nico_moeMarketsharing.blogspot.com

Page 2: Social media marketing assessment presentation

Agenda

1. Social Media Marketing – What is it?

2. Octopus Model of Soc. Media Marketing vs. SEO

3. The “dangers” of Social Media Marketing and the Octopus Model

4. Current [your company] assessment

5. Interactive review of [company] Social Media interaction

6. Recommendations and TO-DO

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Social Media Marketing

Octopus Model Product Relevancy – Which markets apply to me?

Head and Mouth – Established for lead engagement, nurturing, closure, follow up?

Tentacle Generation Engaging Active Interactive

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SEO vs Octopus

SEO

– Content strategy

– Time vs ROI Is organic search

relevant to product?

– Other SEO strategies

Octopus Model for Soc. Media

Tentacles content Blurbs/reposts = relevancy Conversation

• Engage consumer base

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Octopus Model - Dangers

Unknown Tentacles - 3rd party

Foul Tentacles - “attack” posts/conversations

Damaging Tentacles - Dead ends, inactive, outdated, “boring”

Over-extension of time, resources

Not every company needs to be on EVERY Social Media

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[your company name here]

Current Social Media Blog Google+ Twitter Facebook Linked-In 3rd Party (Ads, forums,

etc.)

KEYActive Participation

[Bi-]weekly Participation

Automatic Updates?

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Lets take a look at how we are currently utilizing Social Media

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[your company]: TO-DO Final assessment: a little bit of Social, SEO

EXAMPLE Add social network links to blog Clean up/close up/streamline 3rd party “time

consumers” (forums, sidebar ads) Need to re-focus for few keywords [recorded via

marketing automation program] Generate content via blog, increase exposure (Soc. Media)

Automation – Utilize (via “campaigns”) to engage tentacles – increase reach, decrease time invested.

Direct to landing Pages, NOT homepage 100%