SOCIAL MEDIA IN THE PHILIPPINES & THE RISE OF PURPOSE-DRIVEN SOCIAL “PERSONAL” BRANDS Janette Toral http://digitalfilipino.com
Twitter: @digitalfilipino Facebook: /janettectoral
Will share perspective as an…
Source: wearesocialsg
Social, Digital, Mobile in the Philippines
http://www.socialbakers.com/reports/regional/march-2014-social-marketing-report-philippines-regional
GFK Purchase Funnel
CONTEXT
AWARENESS FAMILIARITY
OPINION/IMAGERY CONSIDERATION
PREFERENCE SHOPPING PURCHASE
Source: Nick Fontanilla
HowtoFascinate.com
E-COMMERCE PROJECTS THAT THRIVE ARE THOSE WITH CLEAR PURPOSE. No matter how simple their projects are.
http://members.olx.ph/ctraltdelete
http://www.indiegogo.com/projects/sierra-ops-a-space-sci-fi-action-rpg/x/6041733
https://www.kickstarter.com/projects/omocat/omori
The Mind of an E-Commerce Manager
http://sorianomedia.com/infographic-digital-marketing/
Imagine your customer in a journey…
CUSTOMERS FOR LIFE Decide that you want to be with them from start to finish.
E-Learning Project started December 2012
http://digitalfilipino.com/ecom
Empower people with knowledge.
http://digitalfilipino.com/influence
ONGOING LEARNING PROGRAM FREE
Let people know that you care…
Your actions can make them like you (or not)
BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
BLOGGING WILL BE MORE COMPETITIVE.
Don’t waste time….
E-COMMERCE AND SOCIAL MEDIA CAN ALSO BE USED TO HELP OTHERS. Use your influence to help others. Do it because you want to and not for good PR.
Medium.com as a powerful blogging platform.
We are raising P270,000 to get Randolph operated. You can help at http://bit.ly/helprandolph
http://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht
Same inbound flow whether for profit or asking others to help….
Customer Relationship Management is Key
Image: Zoho.com
WHEN USING SOCIAL MEDIA, BE CLEAR -- WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?
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