Download pptx - Social media in Thailand

10 Facebook Campaigns in

ThailandInternational University of Japan

Kritaboon C.Class: marketing Strategy

Professor: Adam Acar

Agenda

Facebook in Thailand

10 Facebook Campaigns

Agenda




• 16th in ranking of all Facebook worldwide based on 14,142,620 users

Source: http://www.socialbakers.com/facebook-statistics/thailand

Top 5 Brands


Group of Users


Agenda



Dr. Martens

• First and Forever• Post your picture with

Dr. Martens shoes, and explain why choose it as the first and last shoes

• Two most popular picture from male and female will be rewarded with Dr. Martens shoes

• April 1 – May 10, 2012

Source: http://www.facebook.com/Dr.MartensAirwairThailand

http://www.ryt9.com/si/prg/1379498

CIMB Thai

• Take photo with CIMB Thai branch (must see the name of the branch and logo) and post on Facebook

• Describe the story about that branch and surrounding environments• A person who post the highest number of branch will get Nikon J1 camera• Now until April 30, 2012• Currently 222 participants

Source: http://www.facebook.com/#!/CIMBThai

HTC Mobile

• The best forward message of each day gets one HTC One X.

• Now until April 2, 2012

Ajinomoto

• Answer 5 questions from TV ad commercial

• 5 lucky winners in a day get 2 movie tickets each

• 1 lucky winner of this promotion gets iPod Touch

• March 1 -30, 2012• 10,383 likes

Source: http://www.facebook.com/HTC#!/umamilovers

Expedia

• Play the game through game application on Facebook

• Pack For Holidays, Thailand

• Monthly winner will get one travel package for four people (air tickets and accommodations) worth THB110,000

• March – May 2012

AIS

• Give one 30-inches AIS doll to the 100,000th member

• Give one 30-inches AIS doll to the 1,001th person who comment on the question

Source: http://www.facebook.com/HTC#!/ais.privilege

Sunbites

• Click Likes to be Fan Page

• Taking own photo with the same post as a picture of the week

• Post it on the Sunbites’ s Facebook and explain its taste

• The winner will get a prize of the week

Source: http://www.facebook.com/SunbitesThailand?ref=ts

KimJu Korean Royal Cuisine

• Every THB1,500 spent at Kimju, you will get the special lover key.• Put it on the Soul Tower model in front of the restaurant and take pictures

with it.• Click Likes to be Facebook fan page and post your pictures• The most popular picture will get Premium Package to Korea for 4 couples• Now until May 31, 2012

Source: http://www.facebook.com/SunbitesThailand?ref=ts#!/KimJuFood

B2S

• Answer the question that “What is the name of a book that is always in your mind?”

• 10 lucky persons will get 2 movie tickets each

Source: http://www.facebook.com/pages/B2S-Enjoy-your-life-brighten-your-mind/237771877060

Nestle Fitness• Ladies have to apply as a group. 5

people for each group• 14 Days show off your shape

program• Each team has to post topics on

Facebook (5 topics maximum per day)

• Topics are all about how to take care of your shape and feelings and emotion towards Nestle Fitness

• Need to spread the topics to your friends to comment as viral

• The winner will get the prize

Thank you for attention