Slide 1
Choose media channel for a campaign Nguyen Nhu Cat TuongAcademy
of Journalism and Communication Ha Noi - Viet NamFaculty of Public
Relations and Advertising PR 27
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I will sayAmazing Thailand Amazing Values??
- Authority, time, cost - Targeted audience? media channel?What
have they done?Online contest Ultimate Thailand ExploresResult?I
have learn that
Tourism Authority of Thailand TAT 10-28, period 28-2010 Cost:
about $8 million Include 10 small campaigns: Amazing Grand Sales,
Amazing shot Amazing Experience, Her Own Way, Seven Wonders of
Thailand..
16 million internaltional travellers in 22 countries (digital
travellers and blogger, tour agencies, tour operation)
They haveUsing utmost power of technology Web 2.0
Where is social network, there is Amazing Thailand
Social networksFacebook: more than 4000 fans, 100 picx, 15
videosTwitter: 52 following and 158 follower
tourism activities, info about Thai life, fesstivals, people,
toursim info. Youtube: more than 10 videos with 80,000 views.
Official clip attracted 9,000 views.
WebsiteHomepage: 10 110.000 422.000
http://amazingthailand.tourismthailand.orgHer Own
Wayhttp://HerOwnWay.TourismThailand.orgAmazing Thailand
Channelhttp://www.amazingthailand.tv Amazing Thailand Grand Sales
2009 http://www.amazinggrandsale.com..
Website 2.0WIKI Mission Project with Wikipedia and
WikitravelBanner ad at web sites and blog sites; forums; travel
portal such as Travelocity.com, Expedia.com, Asianow.com, frum for
women. Pix sharing: www.flickr.com, www.ringo.com,
www.pickle.comVideo sharing: www.youtube.com, www.creackle.com,
video.google.com Article sharing: www.iexplore.com,
www.bootsnall.com, www.igougo.com
Web 2.0The most reputed lifestyle and travel social netwotk WAYN
(Where are you now)Email, e-brochure, e-newsletter, e-postcard,
wallpaper, screensaver, online database..
Online contest Ultimate Thailand Explores
from 15-9 to 15-10-29
Each team has 2 people taking a one-minute clip, explaining why
they choose to come to one of five beauty spots in Thailand. And
how they will spread about it to all the world (using social
network)5 teams take part in a six-day-five-night trip, taking
pics, videos.sharing in social networks1 team has highest votes
receiving $150,000 award
Ultimate Thailand Explores
Homepagehttp://www.ultimatethailandexplorers.com/
44,871 unique visitors and 14,767 views (after 1 week
released)30-9-29 : 50 clipEstimate 300 teams take part with 25
million views
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I have learn
Defining targeted audience directs proportion to rate of
successPower of social network.Be creative or die
Social networks
They achived.44,000,000 results in GG about Amazing Thailand 1,1
million people all the world know about campaign.From 11-12-28
to1-29 about 2 million international arrivals to Thailand Estimate
29, they have 17,1 million ones..
Hope it helpful and Khop Kun Krap (___)
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