Agriculture & Social Media
Yielding the positive results from being active online
Presented by Kelly Mirabella, Social Media Consultant & Trainer
Friday, February 27, 15
Kelly MirabellaStellar Media MarketingStellarMediaMarketing.comClubStellar.com
/EveryDaySocial
/Stellar247
/Stellar247
/Stellar247
Linkedin.com/In/KellyMirabella
Plus.google.com/+StellarMediaMarketing
Friday, February 27, 15
Why Social Media?Networking
Industry InsightsMarketing
Community
Friday, February 27, 15
Food & agriculture are hot issues
The conversation is happening with or without you.
Use new media to communicate, educate and influence public opinion.
You can’t afford not to
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Only 2% of American’s Farm Today...
But who is telling the story about food & farming?
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People have Profiles Brands have Pages
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Let’s Breakdown a Facebook page
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How to use Facebook for Agriculture
Tell your storyUse Video
Use Photo/ImagesConnect with other agricultural pages
Share agricultural facts & newsJoin Groups
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Recommended Pages
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LinkedIn347 million users worldwide
27% visits via mobile device
40% of users check their account daily
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LinkedIn Profile Breakdown
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LinkedIn BasicsFill out your profile completely
Have a good headshot/photo
Use keywords
Make Connections
Be engaged
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How to use LinkedIn for Agriculture
Connect with professionals Share information or resources
Get involved in industry related groupsBlog about agriculture issues
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Twitter288 million monthly active users
500 million Tweets are sent per day
80% of Twitter active users are on mobile
Twitter supports 35+ languages
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Twitter TermsDM (Direct Message)
FollowerHashtag
TweetReTweet
@UsernameMention
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Let’s Breakdown a Twitter page
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Twitter Road MapSet a PlanCustomize
Tweet RegularlyFollow
EngageGo PublicPublicize
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Follow relevant accountsShare information
Engage with othersJoin Twitter Chats
#Agchat Tuesdays 6pm MST
How to use Twitter for Agriculture
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Accounts to Follow
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6 tips for more Twitter engagement
Share more content
Find the authors on twitter and tag (mention) them in your tweet
Use hashtags
Repost popular content (see analytics.twitter.com)
Participate in trending hashtags (#FF)
Participate in Twitter chats
Friday, February 27, 15
Content Ideas Discuss the things that you wantPeople to understand about
agriculture & farming.
Explain how things work on your farm or in your company.
Give video tours of your farm or company.
Engage in chats and RT interesting posts.
Post weekly updates about what is goingon at your farm (harvest, births, new
fences, etc.)
Share inforgraphics
Answer FAQs
Curate great content
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ToolsHootsuite.com
BufferApp.comMention.com
Nuvi.com
Canva.comPicMonkey.com
Visual.lyThingLink.com
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Q&A
Friday, February 27, 15
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