How Tree Care Professionals Can UseSocial Media to Grow Their Business
Presented by Jeff KorhanNew Media and Small Business Marketing
August 12, 2010
The Relationship Economy
2010 Business Trends
1. Human-Centric Business
2. Collaborative Markets
3. Sustainable Communities
Monitor Your Brand
Transparency and Engagement
Do Your Research
1. Location2. Expertise3. Credentials
SEOThe Language
of the Web
Learn Keywords
Real Time Search
and Geo-Location
WEBSITE
Blog Inbound Links The Source
Content ManagementContent Management
Communities
Help Them Do More …
of what THEY Want to Do
• Social CRM• Research• LinkedIn Groups
• Wisdom of Friends• Research• Facebook Pages
Social Community that Supports Your Business
• Massive Reach • Engagement• Real-time search
• SMO - Social Media Objects• Facebook Integration• Creative Commons
Flickr
• YouTube Channel• Keyword Phrases • Video is Transportable
YouTube
• Ownership• Flexibility and Control• Social Media Hub
Blog
Blogging is Storytelling with a Purpose
–Visibility –Reputation and Authority–Referrals
iPhone App
I don’t get ….
Getting Started with Social Media – A Small Business Checklist
http://bit.ly/asIdzn
Take Action
Join Me on Thursday November 11th 7:30 a.m.
Increase Your Marketing Effectiveness with Social Media Engagement
slideshare.net/jeffkorhan
Twitter Hashtag is #TCIAEXPO
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