The We r x i n McK i nney
Social Media For Business
25 years in Sales & Marketing; CS&M Officer and Entrepreneur
Scott Berry Managing Director, Owner MarketCrest @mscottberry
Hello!
How To Use Social Media For Your Business
1 Introduction & Context Of Social For Business
2 Keys To Using Social For Business
3 Open Discussion Q & A
Where Social Media Should Fit Into Your Marketing Strategy
Context
Social Media & It’s Role In Content Marketing
To Sound The Alarm For Content Marketing
Social Media Examples
Keys To Using Social Media For Business
Top 10
Make Sure You Need It Don’t Invest In Social
Media Because Everyone Else Is Doing It.
#10
Have A DeIinitive Message, Voice And
Purpose
#9
May It A Conversation,
Engage With People
#8
Advertise/Boost Your Own Content
(but don’t buy followers)
#7
Follow The 70/20/10 Rule Of Content Publishing Curate/Create/Other
#6
Know That Bland Content Is NOT
Better Than Nothing
#5
Measure Your Results With Google
Analytics
#4
Select The Proper Social Channels To Work & Write
Differently For Each
#3
Post Daily And Use Proven Best Practices
#2
Be Brand Compliant
#1
Repost The Best Performing Posts
Bonus
Business Social Media Is Not Kidstuff, It Can BackIire
Keep It Business
THANK YOU!
• https://www.facebook.com/MarketCrest!• www.marketcrest.com!• http://marketcrest.com/free-marketing-resources/!• http://marketcrest.com/free-marketing-resources/free-
download/!
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