Hello I am @rebeccajesson
Social media for small businesses: A
practical guide
Social media can be overwhelming
In order to use social media effectively, you need to identify your audience, your goals and your collateral
A simple six step strategy
Step one: Listen
Step two: Define goals
Step three: think
about content
Step four: Tracking success
Always use tracking software!
Google Analytics is free
Step five: Create
optimised outposts
Step six: Engage with your audience
“Social Media isn’t only about selling your
products. It’s about talking with your
audience, having fun with them, making
new connections, giving them reasons to
talk about you, and building a long term
relationship”
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