Social Media Essentials
Facebook & Pinterest
Jamie Jamison AdamsFlower Shop Network
Why You Need Social Media
Conversation among members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations - Seth Godin
Social Media Platforms are where conversations take place.
Why Facebook?
Still Growing with 665M Daily Users& 751M Monthly Mobile Users
All Demographics Use FacebookPredominantly 25 to 50 Year Olds & Women
Allows for real time communication making it
a natural for discovery and customer service
Marketing Objectives For Facebook
Build Brand Awareness
Create & Build Loyal, Engaged CommunityEstablish Authority & Showcase Knowledge Foster Sales
Brand Awareness
Create & Build
Loyal Engaged Community
Establish Authority &
Showcase Knowledge
Foster Sales
Basic Facebook Must Dos
Create A Business Page
Cover Picture and Branded Logo
Christy Whitehead, JaxPhotographer.com created different cover images for A Fantasy in Flowers.
All of the images have one crucial element - the use of a branding feature.
Create a Detailed About Us
Learn to Use Facebook as a Page
Be aware at all times whether you are acting as the business Page or your own personal Page.
Engagement Must Dos
Post a Minimum of 3 Times a Week
Share Photos & Tag PeoplePromote Your WebsiteLike Others Pages of Authority(Chamber of Commerce, SAF, Other Local Businesses)
Pay Attention to Insights
Build Your Audience
Invite Email Contacts
Invite Friends
Share Page
Encourage People Who Like Your Page to Share With Others
Give Facebook Page URL to Customers
Promote It
Tips and Tricks
Schedule Posts & Vary Post Types
Use Facebook as Business Page
Include Links to Your Website
Ask Engaging Questions
Share or Like Your Posts Personally
Let Customer Know About Your Page
Respond to Comments Either Directly or Privately
Advanced Techniques
Create Personalized Tabs
Create Events
Create Offers
Use Hashtags
Promoted Posts
Facebook Ads
Apps
Examples Of Good Facebook Business Pages
Flower Shop Network https://www.facebook.com/FanFSN
Mayesh Wholesale www.facebook.com/MayeshWholesale
Bentley Florist www.facebook.com/bentleyflorist
Something Sweet www.facebook.com/somethingsweet126
Trigs Floral www.facebook.com/trigsfloral
Monday Morning Flowers & Balloons www.facebook.com/localflorist
Lake Forest Flowers www.facebook.com/pages/Lake-Forest-Flowers/78860412040
Boulder Blooms www.facebook.com/boulderblooms
William Sonoma www.facebook.com/WilliamsSonoma
Why Pinterest
Appeals to Women, Under 50, College Educated, Higher Incomes
Average Time Spent On Site Greater than Other Social Media Sites
Can be Used Online & In-store as a Portfolio
Higher Referral Traffic than Other Social Media
Marketing Objectives For Pinterest
Brand Awareness
Product Awareness
Foster Sales
Brand Awareness
Product Awareness
Foster Sales
Basic Pinterest Must Do's
Create A Page
Create Boards
Board Details Are Important
Provide Board with a Name that Resonates with Your Target Market
Provide a Description that Peaks Interest
Select a Cover Image that Garners Interest
Select a Category for Board
Organize Your Boards
Pinning
Adding Images to Pinterest
You Can Pin Your Own Images
You Can Pin Someone's Images
You Can Repin Someone's Images
It is essential that you give credit where credit is do. Don't pin someone's photos without giving them credit.
Pinterest Must Dos
Develop Boards Based on Target Markets
Organize Boards
Organize Pins Into Appropriate Boards
Formulate an In-Store Usage Plan
Formulate a Plan to Coordinate with
Facebook Marketing Plan
Promote Page
Verify Website
Must Dos When You Pin
Your Own Images
Pin Great Pictures
or Images
Include a Detailed Description with Keywords
If Possible, Include a
Call-to-Action.
Link to the Appropriate Page on Your Website
When Relevant, Use Hashtags
Must Do's
Pinning Others' Images
Follow the Copyright Policies on
Their Website
Give Credit & Link to Their Website.
When You Pin Someone's Video or Photos
Follow the Link Before You Repin
Don't Edit the Original Source
Place in Your Appropriate Board
When You Repin Someone's Image, Video or Photos
Must Do's
Repinning Others' Images
Engagement Must Do's
Make Your Website Products Easy to Pin
Promote Your Website
Showoff Your Designs
Follow Others
Build Audience
Follow People in Your Area
Let Customers Know You Are on Pinterest
Create Group Boards
Invite Others to Pin to Selected Boards
Pinterest Tips, Tricks & Uses
Use High Quality Photos
Create Boards Based on Interest
Keep Boards Organized, Fresh & Current
Set-up Boards for Brides
Use as an In-store Selection Guide or Portfolio
Use During Wedding Consultations
Be Descriptive & Add Calls-to-Action
Get Brides to Share a Private Board with You
Advanced Techniques
Rich Pins - information about the product, like its name, price and availability.
Evaluate Analytics
Wait For More
Examples of Good Pinterest Pages
Flower Shop Network www.pinterest.com/flowershopnetwork
TCU Florist pinterest.comTCUFlorist
Zenplicity www.pinterest.com/zenplicity
Mayesh Wholesale Florist www.pinterest.com/mayesh/
Allan's Flowers & More www.pinterest.com/allansflowers/
Middle Sister Wives www.pinterest.com/middlesiswines/
Wedding and Party Network http://www.pinterest.com/wpnetwork/
Questions? Contact Me
Jamie Jamison AdamsSEO/Inbound Marketing [email protected]/jamie.j.adams
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