Social Media Engagement Behaviors of Mobile Users
Joel CarlsonSocial Media Lead, TopRank Online Marketing
Twitter - @JoelECarlson
Social Media Engagement Behaviors of Mobile Users - @JoelECarlson
90% aged 18-24 consider mobile device as a central part of everyday life.
– ExactTarget: 2014 Mobile Behavior Report
Social Media Engagement Behaviors of Mobile Users - @JoelECarlson
90% aged 18-24 consider mobile device as a central part of everyday life.
65% of tablet owners watch TV and simultaneously interact with their tablets at least once a day60% or so of social media time is spent not on desktop computers but on
smartphones and tablets. - Business Insider (9/29/14)
Social Media Engagement Behaviors of Mobile Users - @JoelECarlson
Only 53% interact with brands on their mobile via social media while a full 46% outright believe brands don’t provide worthwhile content on social media. – ExactTarget: 2014 Mobile Behavior Report
Social Media Engagement Behaviors of Mobile Users - @JoelECarlson
90% aged 18-24 consider mobile device as a central part of everyday life.Mobile users who click social links overwhelmingly have that app installed (66% – 75% of the time) and — as most of us know from our own experience — expect an in-app experience, not a web login form. – Pure Oxygen Labs
Social Media Engagement Behaviors of Mobile Users - @JoelECarlson
90% aged 18-24 consider mobile device as a central part of everyday life.
• Know your audience
• Provide content that conveys the brand’s personality
• Provide an experience that’s seamless, simple and worthwhile
• Less is more
Recipe for social media success