Relationship Marketing and ROI for Businesses &

Organizations

Engaging the Conversation…Whether you like it or not…whether you know it or not…a

conversation is taking place behind your back!

Challenges to Effective Relationship Marketing…The Paradox of the Gift Economy…The Loss of ControlThe Lack of a Comprehensive PlanThe Inability to Track Return on Investment

A mis-understanding of the world of Social Capital

What’s the Whuffie? “To succeed in this Web 2.0 world,

you have to turn conventional wisdom on its head and become a social capitalist.

A social capitalist is as ravenous as corporate titans like John D. Rockefeller and Bill Gates for success, but the coin of the realm is different. People are on social networks to connect and build relationships.

Relationships and connections over time lead to TRUST, which is the key to capital formation.”

Quote from the book “The Whuffie Factor “ by Tara Hunt

The Paradox of the Gift Economy….

GAME PLAN!

Example of Jonathan Coulton’s music…

It’s the Network Stupid!

A Lesson in the Politics of Social Capital…

For Maximizing Social Media Relationships

RE-Defining the Nature of Success!

Strive to Change the Nature of the Sea…Not the Direction of the waves

*Share Ideas

*Collaborate

*Encourage

*Reward Vision

*Mentor Leaders

*Do Good

Thank You for Participating…Sources for this

presentation include:‘The Whuffie Factor’

by Tara Hunt‘Free, the Future of

a Radical Price’ by Chris Anderson

‘The Groundswell’ by Charlene Li & Josh Bernoff