Social Media Cheat-Sheet – Getting StartedBy: Pam Sahota - @PamSahota

Facebook – http://facebook.com

1. Fan Page vs. Profile Page

i. Fan Page for your Brandii. Profile Page for you

2. Link to your other online locationsi. Website, Twitter, LinkedIn, YouTube channel, Flickr Page, etc

3. Use the photo albumsi. Show your employees off: Company Retreats, Events, and Conferences

4. Humanize your brandi. Ask questions, respond, have a conversation

ii. As in real life, it takes time to build relationships that will lastiii. Just be “you” and demonstrate there is someone behind the brand

5. Use Facebook Insightsi. Monitor “Likes” and more to see if your marketing strategy is paying off

Example

1. Tweetdeck vs. Hootsuite vs. Seesmic: Find the right Twitter application for you

2. See oneforty’s Toolkits for recommendations of tools to try.

i. Tools help you:1. Organize and monitor your followers in columns2. Search for keywords being mentioned3. Listen easier4. Respond quicker 5. And Engage better

a. Build those loyal relationships with real responsesb. Use hashtags for events and product promotions

ii. Share relevant information, ReTweet others, and be fun1. Share videos and photos too!

Example

1. Have a public profile

2. Have a logo/picture3. Use the 3 links available in order to optimize the use of the real estate available4. Share from your other accounts

a. Twitter feedb. Recent blog posts

5. Add a slideshare about what your brand does6. Do Status Updates! It’s not just for Facebook anymore!

Example

1. Make albums of events, tradeshows, company outings, funny antics that happen around the office, product offerings, and more

a. Use it to bring a visual concept to your brandb. Use it to humanize your brandc. Use it to share more than just articlesd. Use it to add value to your other content

Example

2. Demonstrate what your brand is

3. Show product demos4. Explain how your company started5. Demonstrate why your brand rocks6. Allow for your product and employees to shine in a new way7. Create it, post it, share it8. Another way for people to learn about your brand

Example

1. Curating content was the first step. Now you also need to create some in order to demonstrate where your brand is an expert and why people should care.

a. Strategize topics that create value for your target audienceb. Catchy headlinesc. List posts (more likely for people to read)d. Link to other posts and relevant contente. Write on a consistent basisf. Share via Twitter, Facebook, etc.g. Include share buttons for others to easily link and share (Facebook, Twitter, etc)h. Have an easy to access Subscribe option

Example

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