SOCIAL MEDIA SUCCESS
May 2013 - May 2014
The Center to Champion Nursing in America (CCNA)launched the The Future of Nursing: Campaign for
Action social media accounts in May 2013.
CCNA collaborated with the Robert Woods JohnsonFoundation and AARP to build an organic following.
In October 2013 CCNA launched a four month socialadvertising campaign to increase the visibility of the
Campaign for Action and the 51 State ActionCoalitions. As of May 1st the Campaign has
established a network of over 40,000 followers.
30,000+CFA Fans
8000+CFA Followers
Network Growth
Number of Facebook Fans and Twitter Followers
May 2013 July Sept Nov Jan Feb AprilMay0
5000
10000
15000
20000
25000
30000
35000
Months
15%Male FB
Fans
84%Female FB
Fans
YEAR IN REVIEWCCNA successfully used social media to build a large Campaign for Actionnetwork of followers and significantly increased its engagement and reach.
Social advertising increased the Campaign's reach by 20% and engagementby 126% in the fourth quarter.
Social media also contributed to increasing traffic to the Campaign forAction website by 45% and increased subscribers to the community by 41%.
Reach includes potential impressions, confirmed impressions from network, ads, mentions, shares, and retweets.
Total Reach 18,852,002 Total Engagement 59,254Engagement includes clicks, comments, likes, shares, mentions, retweets, and replies.