WorldClass Brand Management
www.WorldClass.com powering
Corporate Brand Channel™and
Personal Brand Channel™
Protecting Online ReputationsWorldClass
© 2010 WorldClass Brand Management, Inc. All Rights Reserved
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It starts with a question:
1. Is someone Googling you right now?
© 2010 WorldClass Brand Management, Inc. All Rights Reserved
WorldClass Brand Management
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What started with:
WorldClass Brand Management
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Has turned into:
and hundreds more…
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Are you confused yet?
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The Problem:– Do you know what information is being presented when
someone searches your name?
– Do you control what information is being indexed?
– Is the information on the Web actually you?
– Do you know how to defend your reputation online?
– Are you being found by relevant keyword searches?
– Do you have a Strategic Social Networking Plan?
WorldClass Brand Management
Forrester Research estimates social media marketing to grow at an annual rate of
34 percent –faster than any other form of online marketing and double the average
growth rate of 17 percent for all online mediums
Pepsi chooses social media campaign over Super Bowl
2010 is the first
year that Pepsi will
launch a social
media campaign
instead of
advertising at the
Super Bowl.
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Here are the major areas you will need to
include in your strategic plan, and we are
excited about the possibility of assisting you
if you want a professional team to build and
manage your online reputation.
WorldClass Brand Management
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WorldClass Brand Management
Facebook in the SocialSphere
In April 2008 FaceBook hit a huge milestone: they
officially caught up to MySpace in terms of unique
monthly worldwide visitors! This means you need to have
a presence here, but do you have time to regularly post
updates, respond to requests, produce a fan page, make a
business connection? If you've previously had a
MySpace, do you keep it or delete it? Can you manage
both?
FaceBook is one of the most effective ways to connect
with people on the internet IF you know what you're
doing. Sadly, most marketers will hop on FaceBook and
shoot themselves in the foot before they even get started!
If you make just one of these critical mistakes you will not
be able to leverage FaceBook to build your business.
Our team has the experience, skills and tools to
DOMINATE on FaceBook. The hidden tactics we use as
part of your overall Brand Strategy alone are worth
$1000's of dollars in PROFIT for your business.
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Twitter in the SocialSphereTwitter has been one of the fastest growing social
networking websites in recent years. What this means
is that Twitter's an absolute goldmine for educated
online business owners & network marketers!
Our Twitter experts know exactly how to create,
manage and promote your Brand using Twitter. Our
Twitter team leverages a handful of cutting-edge
marketing tools to generate leads using this amazing
new social marketing community!
If you aren't familiar with Twitter, don't know how to
create a tweet, what it means to be followed or be a
follower, or how to retweet...don't worry, we'll take
care of all the details for you. Your kids will be
amazed that you've got this handled.
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Video Marketing in the SocialSphere
Video marketing is one of the fastest ways to get indexed
on organic search engines, which is 100% FREE
TRAFFIC! However, 90% of internet marketers think that
since YouTube is the biggest video hosting site on the
internet, that it's the ONLY site. BIG MISTAKE.
Yes, YouTube is definitely the largest video hosting site on
the internet, but you're leaving THOUSANDS of dollars on
the table if you're not implementing strategies that put your
videos on 40+ different video hosting sites, social
bookmarking sites, podcasts, blogsites, etc. with the click
of a button. Our team achieves 9 out of the top 10 Google
positions for certain keywords in a 48 hour period.
THIS IS KILLER!
We'll also work with you to develop your own Branded
Video, what to say in a video, how to say it, and how to
position yourself so that your videos convert even if you've
never been in front of a camera before... ;)
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Blogging in the SocialSphere
Your blog is your central nerve center. A professional looking
blog can boost your Brand and improve your business profits
100-fold IF you know how to drive serious traffic to it. That's
where we come in...
The blogging experts on our team are some of the most
advanced bloggers on the internet. Do you want to personally
spend the time to learn how to use just the top 6 blogging
websites? Each one is different and each one has unique
technology aspects which you can certainly learn. As our client
we will set-up your very own wordpress blog and two other blog
sites. Then we will work to turn your blog into a lethal
weapon that can generate new leads on a daily on complete
autopilot.
In order to do what we do, each site must install specific
wordpress widgets & plug-ins, tricks & tools, but our team has
got you covered and will take care of all the technical details.
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Web 2.0 in the SocialSphere
Our Team includes MASTERS of every single form of Web2.0
marketing, which is basically any marketing platform where users
can interact with one another and share information. It's not just
FaceBook, Twitter, YouTube, and MySpace... Far from it.
Some of the most profitable Web2.0 sites include things like
Hubpages, Squidoo, and LinkedIn along with countless others.
Our team is going to implement for you all the leading edge Web
2.0 technologies to leverage ALL FORMS of WEB2.0 marketing
so that we can assist you to generate an endless amount of laser-
targeted leads to your business... FOR FREE!
The rapidly-rising popularity of social networks have changed the
rules of customer interaction. Using Web 2.0 social networks
effectively requires some basic knowledge and a framework that
will keep things running smoothly. That is the value added aspect
of our Brand Management service.
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Keyword Research in the SocialSphere
Our team is also going to walk you through exactly how we've been
able to choose keywords and scientifically know before we even
start marketing whether or not that keyword is going to MAKE
MONEY. Can you say POWERFUL? We will guide you through a
Keyword Validation study which is a very productive exercise and
will give us the basic information around which the balance of your
Brand Management program will be implemented.
It is generally accepted in the SEO industry that trying to rank a
homepage for anywhere near 100 keywords is unrealistic, so
including that many keywords can actually be a negative. We
recommend a strategy to break up the keywords across your
homepage and other subpages across your website and social sites
which are all focused on increments of other keywords.
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Articles and Press Releases in the SocialSphere
Using effectively written Press Releases and industry-specific articles
positioning our clients as subject matter experts is one of the most overlooked
marketing strategies on the Internet. To prove this for yourself, just Google
ANY keyword... there's a 90% chance that at least one of the top 10 positions
on Google is an article or press release!
However, most internet marketers don't dig deep into article marketing as a
serious lead generation source. We extensively use our network of hundreds
of distribution outlets for rapid and effective publication of articles and press
releases which get immediate distribution across this network. We have spent
years compiling, managing, updating and maintaining our list of the most
effective distribution outlets and we make all of that work and research
available for the benefit of our clients.
This means big results for you! As a member of our elite client team you will
be the beneficiary of some of the most advanced article marketing strategies
that will put you on the first page of Google FAST.
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MySpace in the SocialSphereIn 2006 MySpace hit the 100,000,000 account
status... it is now 2010... you do the math.
MySpace can be just as powerful as FaceBook if
you learn some of the tips and tricks our team
knows how to implement for you.
MySpace was the marketing platform that some
of the biggest internet superstars on our team
started with just a few years ago. Imagine all of
the knowledge you could learn from self-made
millionaires about MySpace who initially got
their big push from leveraging MySpace...
Open the flood gates to an endless amount of
traffic!
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Making Sense of Social Networking
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All-in-One Turnkey Brand Management Service:
– World’s first comprehensive online brand
management
– Most technologically advanced brand
management solution
– Serving a global customer base across the
world’s largest community – the Internet
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Return-on-Investment (ROI)
– Increase Leads, Increase Revenues
– Improve Search Engine Optimization
– Improve Pay Per Click campaigns
– Improve Market Position
– Eliminate inaccurate, inappropriate, hurtful and
slanderous information
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Reference Customers:
– Elisabeth Cullington, CFP, CDFA (http://CertifiedFinancialPlanner.ning.com), San Diego CFP
– Kim Schuette, CN (http://www.biodynamicwellness.com), San Diego Certified Nutritionist
– Kjersti Rachelle, Co-Host (http://www.JourneyofaLifetime.com), Reality TV Travel Show
– La Mesa Today (http://www.LasMesaToday.com), part of the Today Network, Inc.
– Anita Lang, Realtor (http://www.anitahildelang.com), part of RE/Max Real Estate
– Gaetano Cicciotti, Executive Chef & Owner (http://www.cicciottis.com), a Trattoria Italiana
– Amy Stirnkorb, Publisher (http://www.ChefsPress.com), a specialty publisher of cookbooks
– The Red Ribbon Foundation (http://www.RedRibbon.com), non-profit foundation
– disABLEDperson, Inc (http://www.disABLEDperson.com), a charitable non-profit
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Contact Information:
Your Personal Brand Manager
WorldClass Brand Management
1155 Camino del Mar, Suite 521
Del Mar, California 92014
http://WorldClassID.ning.com
(+01) 760.445.3315
WorldClass Brand Management
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