Personal brandingSocial Media Breakfast
Frédéric Harper@fharper | outofcomfortzone.net
• Technical Evangelist & Open guy
at MS
• Professional speaker & blogger
• Always wear jeans with cool t-
shirts
• HTML5 & social media enthusiast
• Geek & French guy
Me, myself, and I
It’s critical for mostly everybody
Personal branding is, for some
people, a description of the process
whereby people and their careers are
marked as brands.
http://en.wikipedia.org/wiki/Personal_branding
Personal branding
Personal Branding is YOU
Personal Branding is YOU
Personal Branding is WHO YOU ARE
What you know
What you do/did
Who you know
What you look like
…
Who you are
1. Who
2. What
3. How
Build your Personal brand
1. Who: Be authentic
2. What: Define your brand
3. How: Create & do stuff
4. The secret ingredient: Expose
what you are doing, who you are
Build your Personal brand
Be authentic
1. Who am I?
2. Who I want to be?
3. Whichever your brand, be
yourself
4. Passion…
Be authentic
Define your brand
1. Who am I?
2. Who I want to be?
3. How I want people to define me?
4. What are my goals?
Define your brand
Create & do stuff
1. Do what you love!
2. Start a blog.
3. Speak about your passion at
conferences
4. Create a user group, association…
5. Network
Create & do stuff
Expose what you are doing, who you are
1. Start a blog!
2. Update your LinkedIn profile
3. Create a Facebook page
4. Tweets, tweets, and tweets… *
Expose what you are doing, who you are
Personal branding is how people see perceive you…
Books
The FlinchJulien Smith
Questions
Frédéric Harperhttp://outofcomfortzone.net