Social Media as a
Volunteer Recruitment Tool
December 2, 2009
Goals
To get an overview of the primary social media tools
To harness the power of social media to promote volunteer opportunities & recruit volunteers for your agency
Issues
Personal v. Professional lines blur
Depending on the size of your organization, you may have to take on the role of the social media marketer
The Social Media Revolution
The Social Media World
Basic Tools
Flickr
YouTube
Blogs
Wikipedia
Open a Facebook fan page rather than a group
Provides access to powerful statistical information
Updates appear on fans’ homepage feeds
You can brand it with an official URL facebook.com/youragency
Facebook Widgets
Help you create Facebook badges to add on your homepage and newsletters
Link your Facebook fan page to your Twitter account
It’s a form of micro-blogging (140 characters)
Use URL abbreviators to compress long websites
Twitter Directories
Get listed!
Flickr
Upload photos of your volunteers in action!
It’s a great way to create an archive
Flickr
Photos can be Shared with friends of volunteers
Downloaded by local media/press
Add them to themed groups to maximize exposure
You Tube
Get a Flip Video camera to record your activities
Volunteers can share them with their friends
Videos can be embedded in your website
Powerful statistical information
Build your network to promote activities on your status
Create a company profile to generate traffic to your site
Join appropriately themed groups and post volunteer opportunities there
Group admins send out e-blasts daily with the group postings
Blogs
Have volunteers, clients, and staff blog about an activity to generate buzz
Embed video and use photos from the event
Link the blog to your website
Wikipedia
Create an entry for your organization describing its history and mission
Wikipedia helps generate traffic to your website where they will find volunteer opportunities
Add This
Sign up and paste the code to help your content go viral
Users can share your content with friends
Your marketing strategy will evolve as the tools evolve.
Always stay on message…
Resources
Facebook.com/facebookpages
Mashable.com
Readwriteweb.com
Beth's Blog: How Nonprofits Can Use Social Media
Social Media Governance
Thank You
You can download this presentation:
http://slideshare.net/fbroder716
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