David R. Zak

Greater Springfield Chamber | CIC

OCCD Spring Quarterly Meeting

May 5, 2010

Social Media as a Toolfor Housing and Econ. Dev.

“Social Media is no longer a fad.It’s foundational to community and economic development.”

Fewer ResourcesMore DemandsMore OpportunitiesMore Competition

What is the problem?

“Media is social when it provides a public platform for producer and consumer to connect, comment, and converse.”

S Develop your STRATEGYO ORGANIZE your resourcesC Create and share your CONTENTI Develop your INFRASTRUCTUREA ASSESS and ADJUSTL LISTEN and engage

The 6-step plan to Social Media Success

“Social Media for work is about creating and sharing content. It’s not about relationships.”

Data

Recording +Processing

Content

Creating Content

Creating Content - Tools

Warehouses Store Ads

Sharing Content

My Social Media Model

S Develop your STRATEGY1. WHAT do you want to share?2. WHERE will you get your content?3. WHO will record and process data?4. Do you have the TOOLS? Can you

borrow?5. HOW will you store and distribute?

Warehouses, Store, Ads – which ones6. WHEN - Plan your frequency +

schedule

1. Develop your STRATEGY

S Develop your STRATEGYO ORGANIZE your resourcesC Create and share your CONTENTI Develop your INFRASTRUCTUREAL

The 6-step plan to Social Media Success

I Develop your INFRASTRUCTUREPurchase and learn your tools Build your warehousesBuild an ad channel (or add one)Build your network Develop and maintain your

network

4. Develop your INFRASTRUCTURE

S O CIA ASSESS and ADJUSTL LISTEN and engage

The 6-step plan to Social Media Success

“Social Media is no longer a fad.It’s foundational to community and economic development.”

David R. Zak

www.davidzak.info

http://bit.ly/seblog

Thank You