Social Media as a Recruitment tool
Aylin Ahmet www.twitter.com/AylinAhmet
“Social media describes a new set of internet tools that enable shared community experiences, both online and in person.
SM is a community of people with common interests who connect with one another to learn, play, work, organise and socialise. Communities
can be large or small, local or global. They can be public or restricted to members.”
Geoff Jennings, Online Recruitment Specialist
Overview Define Social Media
Social Media in Recruitment
Social Media Tools & case studies
Recruiting Strategy
Challenges and Roadblocks
Questions
Overview
Social Media by the numbers346,000,000 number of people globally read blogs
700,000,000 number of photos added to Facebook monthly
273.1 minutes on average spent watching online video each
month
55% Internet users who have uploaded and shared photos
57% users who have joined a social network
93% people expect companies to have a social media
presenceSourced from: SlideShare Presentation by Marta Strickland
Social Media as a Recruitment Tool
Source of candidates Builds and leverages off networks Employee/employer branding Research tool Complements a company’s careers site (not to be used instead of a corporate careers site) Employer transparency Engage in conversation with customers, suppliers and internal stakeholders
“[Social Media] is NOT a Recruitment Strategy on its own. The key is to understand where the talent hangs out online and then develop a strategy to engage with them on their terms”
Michael Specht, industry blogger
What does this mean to us?
If candidates
are using
Social Media
to find what they
are looking
for…..You need to get into the mind of candidates &
how they search
Let’s examine some really cool
Social Media trends…
What is Twitter?Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates (known as tweets), which are text-based posts of up to 160 characters.
Who tweets?
Sourced fromPew Internet and American Life Project - http://www.pewinternet.org/~/media//Files/Reports/2009/PIP_Twitter_Fall_2009_web.pdf
Twitter as a Recruitment tool
• Advertise job opportunities
• Network with industry leaders
• Source of candidates
• Employer branding tool
• Reach a wider and passive audience
• Respond to comments, requests, feedback, complaints
in real time
• Follow discussion on various recruitment topics
• Engage in conversation and headhunt talent
Company presence on Twitter
FacebookErnst & Young, Deloitte, Hallmark, Apple and the CIA all have dedicated Facebook recruitment strategies
Facebook is being used as a strategy to connect with passive candidates and to build long term talent pools
Aussie iconic brand Bushells have successfully created a group with a following of 8500 people who make comments and share ideas
The median age for Facebook is now 33, up from 26 in May 2008
Source: Pew Internet & American Life Project
“Facebook is more than social networking, it’s a force for social action” Mark Zuckerberg, founder
Seen by users as a credible extension of their resume and a way to research relevant industry information:
Search employees and target organisations
Join Groups to join in discussions and have access to industry information
Network with other industry professional
Reference check
Researching through
Groups
Contributing in discussion
Advertising job opportunities
Networking with prospective candidates/ clients/ colleagues
Slideshare
• An online forum to share or browse PowerPoint Presentations or Word Documents either publicly or privately.
•Information source:
• Search for webinar presentations or topics of interest
• Reports/ stats
Slideshare
…But what makes Slideshare Social Media?
• It is a highly measurable online tool
• It allows you to become part of an online community to share information
• You can comment and create discussions on topics of interest
• Allows you to network with industry professionals
YouTubeYouTube is the leader in online video, allowing people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.
Founded in February 2005
• Channels created as a portal for
recruitment videos, resumes
• Available measurable data
to calculate ROI
Yammer
Yammer is a social media tool to assist organisations in being more productive through the exchange of short frequent answers to one simple question:
'What are you working on?'
Online social communities – Ning
Ning provides a platform for
people to join and create social
communities and meet new
people with similar interests.
Benefits of social communities:• Build network connections• Easy way to communicate• Forum to share knowledge and ideas• Share photos & videos • Enable discussion• Free
Online social communities - Wetpaint
• Share information, experiences and ideas• Social community around anything you want
• Conferences/ Webinars/ Social Recruiting Summit• Creates discussion and open communication
Online social community for Candidates –
Glassdoor & Even it up
Candidates have the opportunity to provide feedback on:
Recruitment organisations Jobseeker selection The interview process
Tool that gives job seekers an insight into working for a organisation Anonymous rating of employers, CEO’s and the publishing of salary data See how your organisation stacks up Get recognised for what matters most
Blogs to followPhillip Tusing writes about “talent” and observes the Global Recruitment space endeavouring to join Talent
Providers with Employers
Thomas Shaw was the first person to create social
networking applications for FB and My Space
Michael Specht has over 5000 followers on his blog. He has a great knowledge on HR Technology
and the value add of Social Media
Mashable is the online bible to source information on everything that is Social
Media. Read comments, blogs and updates
Mumbrella is more dedicated to Marketing and Media industry but has
just unveiled a free job board
Having a Recruiting
Strategy
Strategy•What will social media do to your
customer relationships?
•Will the customers become more
engaged with your organisation?
•Who within your organisation needs
to be involved in your strategy?
People•Who are your customers of the strategy?
•What are they able to use?
•How are they likely to engage with your
organisation?
Objective• What do you want to achieve?
• Is this an internal or external
activity?
• Do you want to listen to or support
your customers?
Technology•What tools should you use?
•What applications should you build?
•How do they work with your existing technology
environment?Sourced from: Inspect – Networks of expertise, 21st Century Recruiting 2009
Challenges and Roadblocks
Legal & privacy implications
Be prepared to be overwhelmed
Spam
It’s a moving target
Companies need to overcome their fears i.e. giving control back to the consumer
This is a different form of communication – its much more than marketing
Be real & honest to the audience
Can be a lengthy process to implement
Being aware of your Social Media policy
Questions?
l
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