Social Media
- As a Networking Tool
Kay RoselandShareology
First Steps
• Pick the tools you want to flourish on• Don’t try to be on all sites
• Google is Forever!• As is Twitter, Facebook, etc.
Sites I’m focusing on
• LinkedIn• Twitter• Blog - Shareology
Minimal participation• Facebook• YouTube
Sites by popularity
• Facebook 157 million visitors /month
• LinkedIn 94 million• Twitter 94 million• MySpace 19 million
Total Users
• Facebook 750 million • Twitter 300 million• LinkedIn 90 million
• Google + 25 million
• 750 million users worldwide• 70% of users are outside the US
• 229 = average number of friends per user• 55 minutes a day = average time spent
per user
• Significant business use = Fans = Like!
• Update your profile from your resume• Import your yahoo, gmail addresses
and email each appropriate contact with a short, specific note attached
• “Please be my contact at LinkedIn; I met you at Social Media Breakfast.”
LinkedIn cont.
• Give recommendations• Ask for recommendations• Both need to be sincere, articulate • Answer questions in your
area of expertise• Groups are golden!!!• Status line is strong tool
• Hashtags are golden #• Finding People – try no spaces
– Kay Roseland and KayRoseland• Follow thought leaders• Follow people on lists
Blog
• Build your community/audience on:– LinkedIn– Twitter
• Start with 3 – 5 posts• Post regularly (once a week
minimum)
• LinkedIn groups are golden!!!
Blogging Platforms
• WordPress• Blogger (owned by Google)• TypePad• Tumblr
Finding the Hidden Job Market• 70% - 85% of jobs are not listed on
monster, career builder, etc. (HJM)
3 Key Points
• Be positive
• Hang around with employed people
• Give more than you get
One final thought……….
• There are times when it is hard to believe in the future, when we are temporarily just not brave enough. When this happens, concentrate on the present. Cultivate le petit bonheur (the little happiness) until courage returns.
Look forward to the beauty of the next moment, the next hour, the promise of a good meal, sleep, a book, a movie, the likelihood that tonight the stars will shine and tomorrow the sun will shine. Sink roots into the present until the strength grows to think about tomorrow.
Ardis Whitman
Or: In the words of Scarlett O’Hara……………..• Tomorrow is another day………..
http://www.linkedin.com/in/kayroseland
@KayLoire
Shareology at:http://kayroseland.wordpress.com
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