Social Media as a Fundraising Tool
Why use Social Media?
• Utilize your network• Make new friends• Anywhere/anytime• Develop a sense of urgency
How to get started
• Consider using CAUSES if your network is weak
• Need your network in place– Website– Facebook– Twitter– LinkedIn– Email distribution
Why are you fundraising?
• Special project• General needs• Person• Infrastructure
Considerations
• How long will your campaign last?• When will you get your funds?• What is your target amount? Do you have a
target?• How likely that you will achieve your target?• Are you essentially “selling” an object?• Do you have an army/tribe?
Timeline
• Select fundraising platform• Develop your campaign tools – message,
video, print, backer rewards etc• Integrate campaign with other initiatives• Consider time of year and competing priorities
Platforms We Have Used
• Gofundme• Kickstarter• Crowdrise• Indiegogo
Many Others• Causes• Donate Now/Network for Good• DonorsChoose• FirstGiving• Givezooks• Help Attack!• Jumo• JustGive• Razoo• SocialVibe• Sparked• Fundly• Chipin• SpotUS• Start Some Good• RocketHub• SonicAngel• Appbackr• ……..