Social Media And HowWe Got There

Tips and things to think about before during and after you start.

The Cost Of Social Media

• Is Social Media Free?

• Think first before you jump in.– Get a strategy in place.

• Who are you marketing to and where are they• Audit existing Social Media• Do you need to outsource• Do you have to build related media e.g. web sites

• Consider your time – To Outsource or Not to Outsource

Social Media?Which one?

Twitter

Google Buzz

Flickr

delicious

WordPress

YouTube

Linkedin

Blogger

Friendster

MyLife

ScienceStage

MySpace

Flixster

My Heritage

Facebook

Which one it the best

• Grow – Let it build first– Build content and users– Build excitement

• Link – Now get the word out– Always link back to your web site – this goes for eBlast too!– Look for link sharing with other businesses.– Cross link all of your Social Media (create a full circle)

• Test – Do research– Search Google– Ask friends– Speak to your demographic– Start simple and take baby steps

Other ways to get the word out

• Google AdWords– For Non-profits it’s free– For business it’s still a great deal

• YouTube– Do short videos 2-4 minutes– You don’t need videos to create a video– Photostory – MovieMaker

• WordPress– Say it with words