Social Media Survival Action Kit

Kerry Rego Consulting

Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

Social Media, A Definition:

Wikipedia

What Happens in Vegas…

…doesn’t stay there thanks to social media.

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In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.

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First Page of Search Results

Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com

85% never get off the first page!

Internet Reputation Management

•Facebook 845m users

•Twitter 250m tweets/day

•YouTube 4b+ views/day

•LinkedIn 150m users

•Google+ 90m users

•Pinterest 11.7 users

Why is Social Media Important?

Logos courtesy of Aquaticus

GOAL

Basic Social Media Strategy

•Goal•Tools, Research

•Routine•Measure•Adjust•Persist

Obstacles

• Time• Labor• Lack of Control• Lack of

Knowledge

Customers & Negativity

•How do you deal with it normally?

•Listen, respond, react•Provide customer service & survey

•Collect reviews on the spot•Control is an illusion

Social Media is all about conversation. Even if you’re not there, we’ll talk about you

anyway.

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Action Items• Do a vanity search• Respond to negative comments• Setup Google Alerts• Setup Google Places & other

directories• Legacy Management/Process &

Crisis Plan• Assess Computer Systems security• Create a Crisis Plan• Setup Social Media

Communications Policy• Survey for customer service• Review your website

THANK YOU!Kerry Rego Consulting

707.520.4572www.KerryRegoConsulting.c

omKerry@KerryRegoConsulting.

com