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S O C I A L M E D I A &
P O L I T I C A L PA R T I C I PAT I O N
I N A S I A A F I R S T L O O K
Lars Willnat et al.
IU School of Journalism
w w w . j o u r n a l i s m . i n d i a n a . e d u
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2
T H E S T U DY
Paper-and-pencil surveys
University students in 10 Asian countries
Conducted Oct/Nov 2011
Five nations finished so far (N = 1,924)
Questions about:
Traditional & Online Media Use
Social Media Use
Political Efficacy & Social Trust
Offline & Online Political Participation
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3
T H E S T U DY
Got already:
Indonesia (300)
Taiwan (300) China (300)
Thailand (600)
Japan (424)
Working on it:
Hong Kong
Singapore Malaysia
Korea
India
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THE MODEL
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H Y P O T H E S E S
H1: Social media use will correlate positively withsocial
trust
H2: Social media use will correlate positively with
political efficacy H3: Social media use will correlate
positively with
political participation, especially online.
Research Question: How do culture and politicsaffect these basic
relationships in each nation?
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6
33.7
23.5
30.3
35.1
20.0
32.9
27.2 26.0
84.8
29.2
0
10
20
30
40
50
60
70
80
90
100
Indonesia Taiwan China Thailand Japan
Discuss Politics & Attention to News(% often/very often)
Talk about politics Attention to political news
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7
71.6
55.7
68.3
61.264.4
0
10
20
30
40
50
60
70
80
90
100
Indonesia Taiwan China Thailand Japan
Get News from Social Media(% very often/often)
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8
33.7
23.5
41.3
35.1
20.0
17.3
42.0
29.8 29.8
18.2
0
10
20
30
40
50
60
Indonesia Taiwan China Thailand Japan
Trust in Government &
Satisfaction with Democracy(% great deal/fair amount, very
satisfied/satisfied)
Trust in government Satisfied with democracy in country
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9
2.1
2.3
2.22.2 2.2
1.0
1.5
1.8
0.9
1.5
0
1
2
3
Indonesia Taiwan China Thailand Japan
Political Efficacy Social Trust
Political Efficacy (1-5) & Social Trust (0-3)
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1 0
16.7
8.5
10.1
14.9
4.0
0
10
20
30
Indonesia Taiwan China Thailand Japan
Discuss Politics on Social Media(% very often/often)
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1 1
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1 3
Discuss politics with friends (.07***)
Attention to news (.11***)
Newspaper (.09***)
Social media news (-.07***)
Bulletin Board use (.06*)
Discuss politics on social media(.07***)
PoliticalEfficacy
Predictors of Political Efficacy
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1 4
Attention to news (.07**)
TV news (-.12***)
Email news (-.11***)
Social media time (-.10***)
Discuss politics on social
media (.07*)
Social Trust
Predictors of Social Trust
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1 5
Predictors ofOnline & Offline
Political Participation
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Conclusions
Newspaper & online news exposure matterBut social media
trumps all:
Discussing politics on social media strongly
correlates with political participation Political blogs &
chatrooms also relevant
Small group but social media use matters
Remaining Questions: News exposure via social media
irrelevant?
Role of culture & politics?
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1 7
Thanks for listening!
[email protected] co-authors:
Anna Agus, U. of Indonesia
Lu Wei, Zheijing U., ChinaSmith Boonchutima, Chulalongkorn U.,
Thailand
Toshio Takeshita, Meiji U., Japan
Tsung-Jen Shih, National Chengchi U., Taiwan
