Pink Elephant – Leading The Way In IT Management Best Practices
2011 The Year Of Social Networking
David Ratcliffe Chris Dancy
Troy DuMoulin
2011 – The Year Of Social Networking © Pink Elephant 2011 unless otherwise stated. All rights reserved.
ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. 2
Agenda
8:30am: Social Media – A Business Perspective
9:30am: 10 Things All IT Managers Need To Know About Social Media
10:45am: Break 11:00am: Social Media &
Security Essentials 12:15pm: Networking Lunch 1:30pm: Social Media & IT
Support 2:45pm: Break 3:00pm: Expert Discussion 4:30pm: Prize Giving!
Pink Elephant – Leading The Way In IT Management Best Practices
Social Media
A Business Perspective
David Ratcliffe President, Pink Elephant http://twitter.com/pinkerdavid
http://blogs.pinkelephant.com/president
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 4
Social Media – A Business Perspective
Corporate IT Management Challenges
Social Media: WHAT is it and WHERE Did It Come From?
Social Media: WHY Should We Care? The Risks & The Opportunities.
Social Media: WHO Does What?
Social Media: Next Steps
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved.
Social Media Isn’t A Magic Bullet …
5
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved.
Our Biggest Challenges In IT Management
Today For Everyone: Lack of adequate control of IT assets (infrastructure &
data). Inability to link IT projects to business value. Today For Some; Tomorrow for Everyone Else: “Disruptive Technologies”
Cloud-based services Consumerization of IT
6
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 7
How Did We Get Here?
Web 1.0 - 1990 Static web pages One-way traffic Generally does not change much or very frequently
Web 2.0 – 1999-2004
Interactive through reader input Dynamic – frequent changes & updates Specialized transactions, for example:
Buying online Commenting & discussions Polls & surveys
7
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved.
Social Media Definition …
“Social media are media for social interaction, using highly accessible and scalable publishing techniques.
Social media use web-based technologies to turn communication into interactive dialogue.”
- Wikipedia
8
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved.
Distinct From Industrial Media By …
1. Reach – anyone can gain a global audience. 2. Accessibility – tools are generally available to anyone. 3. Usability – no special skills needed. 4. Recency – no time lag. 5. Permanence – real-time editing.
- Wikipedia
9
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 10
Sharing & Exchanging Information
File Hosting & Delivery
10
Discussion Research
11
Sharing & Exchanging Information
11
Overdrive Interactive Social Media MapThe Stuff We Think You Should Care About
Lifecastinghttp://www.justin.tv
http://www.ustream.tv
Social Networkshttp://www.facebook.com
http://www.ning.comhttp://www.myspace.com
http://www.hi5.comhttp://www.friendster.comhttp://www.skyrock.com/
http://www.orkut.comhttp://www.netlog.com
http://www.bebo.comhttp://www.tagged.comhttp://www.imeem.com
http://badoo.comhttp://www.xanga.com
http://www.myyearbook.comhttp://www.classmates.com
Search Engineshttp://www.google.comhttp://www.yahoo.com
http://www.msn.comhttp://www.baidu.com (China)
http://www.aol.comhttp://www.ask.com
http://www.sohu.com (China)http://search.comcast.net
http://my.att.nethttp://www.nextag.com
http://www.business.comhttp://www.dogpile.com
http://www.lycos.comhttp://boardreader.com
B2B Social Networkshttp://www.linkedin.comhttp://www.slideshare.nethttp://www.xing.comhttp://www.plaxo.comhttp://www.ecademy.comhttp://www.ryze.comhttp://my.wallst.nethttp://www.yammer.comhttp://www.networkingforprofessionals.com
Photo Siteshttp://www.flickr.comhttp://photobucket.comhttp://imageshack.ushttp://www.fotolog.comhttp://www.multiply.comhttp://www.webshots.comhttp://www.kodakgallery.comhttp://www.snapfish.comhttp://www.fotki.comhttp://www.smugmug.comhttp://www.zooomr.comhttp://picasa.google.comhttp://www.zoto.com
Social Bookmarkinghttp://digg.comhttp://technorati.comhttp://www.mixx.com http://www.stumbleupon.comhttp://www.kaboodle.comhttp://www.propeller.comhttp://del.icio.ushttp://www.mybloglog.comhttp://www.newsvine.comhttp://www.boingboing.nethttp://www.fark.comhttp://reddit.comhttp://www.slashdot.comhttp://www.bloglines.comhttp://friendfeed.comhttp://www.furl.net/http://www.blinklist.comhttp://www.mister-wong.comhttp://ma.gnolia.comhttp://www.sphinn.comVideo Sites
http://video.google.comhttp://www.youtube.com
http://video.msn.comhttp://vids.myspace.com
http://video.aol.comhttp://www.dailymotion.com/us
http://www.veoh.comhttp://www.metacafe.com
http://www.break.comhttp://www.hulu.com
http://revver.comhttp://www.stickam.com
http://blip.tvhttp://www.viddler.com
Micro Blogging/Textinghttp://www.twitter.com
http://twitpic.com http://www.twitxr.com
http://search.twitter.com http://www.tweetscan.com
http://www.twemes.com http://www.mocospace.com
http://www.tumblr.comhttp://friendfeed.comhttp://www.plurk.com
http://lifestream.fmhttp://jaiku.comhttp://identi.cahttp://jott.com
http://socialthing.comhttp://www.12seconds.tv
http://www.swurl.comhttp://www.utterli.com
http://www.itsmy.com/itsmyhttp://www.brightkite.com
http://ping.fmhttp://www.dodgeball.com
http://www.pinger.comhttp://www.seesmic.com
Tools/Platformshttp://www.livejournal.comhttp://www.ning.comhttp://www.vox.comhttp://buzzm.worldbank.orghttp://www.movabletype.orghttp://www.sharethis.comhttp://lifestream.fmhttp://crowdvine.com/home
Reviews/Travelhttp://cityguide.aol.com/http://www.tripadvisor.comhttp://www.yelp.comhttp://www.citysearch.com/http://www.wayn.com/
Wikishttp://www.wikipedia.orghttp://recipes.wikia.comhttp://uncyclopedia.wikia.comhttp://www.wikihow.comhttp://www.wikimapia.orghttp://www.wetpaint.comhttp://en.wikibooks.orghttp://pbwiki.comhttp://wikitravel.orghttp://lyricwiki.orghttp://gollum.easycp.de/en/http://www.qwika.com/http://en.wikiwix.com/
Groupshttp://groups.yahoo.comhttp://groups.google.comhttp://www.meetup.com
Podcasthttp://www.apple.com/itunes/http://www.live365.comhttp://www.podcast.comhttp://www.podcastalley.com
Blogshttp://technorati.comhttp://blogsearch.google.comhttp://www.wordpress.comhttp://www.wordpress.orghttp://www.blogspot.comhttp://www.blogger.com
Overdrive Interactive is an online marketing services firm that helps companies create genuine and lasting connections with their target audiences and customers using Social Media Marketing, Search Engine Marketing and Online Media. Learn more by visiting us at www.OverdriveInteractive.com or call 617-254-5000.
WebsitesTools
Are we missing one? Submit your website and see the expanded version at overdriveinteractive.com/social-media-map
Socialize With Usoverdriveinteractive.com/facebook
myspace.com/overdriveinteractive
twitter.com/ovrdrv
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 12
Issues
1. What are the risks? Damage to brand Missed opportunities
2. What are the opportunities? New connections & better relationships Getting ahead of the game
3. What is our strategy for using social media? Listen & interact Consider ALL options
12
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 13
Issues
4. Who should be responsible? No central control needed from IT; just information & guidance Managers take responsibility for their staff – as usual
5. Who should be involved? Almost anyone could be; but who should be? Good judgement & decent communication skills are musts
6. What about policies for usage? Yes!
13
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 14
“No-Brainer” Next Steps
1. The Four Tiers of social media research. Find out what everyone else is saying about: Your industry Your organization Your products You
2. Interact: Contribute to discussions Reply to questions Correct misconceptions
14
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 15
“No-Brainer” Next Steps
3. Think about and document a corporate vision and objectives for use of social media.
4. Write & publish corporate social media policies 5. Invest in some education & training for your staff,
covering: Corporate social media policies Privacy & security best practices The most common social media services Useful social media tools
15
Pink Elephant – Leading The Way In IT Management Best Practices
Social Media
A Business Perspective
David Ratcliffe President, Pink Elephant http://twitter.com/pinkerdavid
http://blogs.pinkelephant.com/president
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 17
Agenda
8:30am: Social Media – A Business Perspective
9:30am: 10 Things All IT Managers Need To Know About Social Media
10:45am: Break 11:00am: Social Media &
Security Essentials 12:15pm: Networking Lunch 1:30pm: Social Media & IT
Support 2:45pm: Break 3:00pm: Expert Discussion 4:30pm: Prize Giving!