Download pdf - Social Media: A Killer Application

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____

Click to edit Master text styles Second level Third level Fourth level Fifth level

© Digital Vidya www.digitalvidya.com

Social Media: A Killer App

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Time Has Not Changed

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Quiz Time!

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Facebook Edge Rank

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



# of Fans: Currency for Success!

Source: http://www.famecount.com/facebook-rank/Malaysia

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



“Only 20% of marketing budgets are typically spent on retention.

Yet, in many cases, 75% of revenues comes from existing

customers.” Source: Flip the Funnel

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Let’s look at few Interesting Examples!

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Landing Tab on Facebook

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Mobile Voucher

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Tweet 2 Order Shopping on Facebook

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Tiger Beer: Stand Out

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Tweet 2 Order

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Tweet 2 Order Tweet to Order

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Tweet 2 Order Instagram

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



“Talking to them is like talking to a Friend who happens to sell Shoes.”

The Ultimate Victory!

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Thank You!

/pradeepchopra /pradeepchopra /in/pradeepchopra

[email protected]