Prepared by
Ahmed Hussam ‐ MCP, MCDBA, GAIQ, AUGMSocial Media ConsultantOT Ventures
Explained the simple way…
People having conversations*Wikipedia
Online*Wikipedia
Powered by…*Wikipedia
10 million views monthly, collectively (200 yrs)*Xplane Visual Thinking: Did You Know 4.0
250m unique visitors monthly (6 years)*Xplane Visual Thinking: Did You Know 4.0
John McCain raised $11 Million
Obama raised $55 Million
6 Degrees of Separation*Wikipedia
10 levels of intimacy in communication
Some interesting numbers
People spend >16 hours/week online96% of them have joined a Social Network
They have an average of 53 online friends.
*SocialMediaToday.com
34% of bloggers post opinions about products & brands on their blog
*SocialMediaToday.com
*SocialMediaToday.com
32% trust bloggers’ opinions on products & services
• 78% of people trust recommendations of other consumers • only 14% of people trust advertisements
Choosing your Social Media “Landscape”
*Flowtown
Choosing your Social Media “Landscape”*Flowtown
Choosing your Social Media “Landscape”
Choosing your Social Media “Landscape”
Choosing your Social Media “Landscape”
7+ million articles (3.5m in English)*Wikipedia – August 2010
CNET studies show that “Wikipedia is as accurate as Britannica”
574 458 280*Facebakers – 25 November 2010
EgyptTop Brand: Vodafone
Saudi ArabiaTop Brand: Xbox
EmiratesTop Brand: Emirates Airlines
*Facebakers – 25 November 2010
60 million status updates posted each day.3 billion photos upload each month.
5 billion pieces of content shared each week.3.5 million events created each month.
1.5 million business active pages.20 million become page fans each day.
55min spent each day by average user.200 million mobile active users
*Facebakers
*Flowtown: Google/Neilsen/YouTube/Wikipedia
*Website‐Monitoring.com
Feb 2010: The man your man could smell like.
The return
They also responded to comments and tweets
187 Customized video response campaign over 3 days
The Old Spice YouTube channel became the all time most viewed channel.
$100,000 National Wildlife Gulf Oil Spill Fund
“GENIUS. Shirtless Old Spice guy replies on Twitter w/ hilarious personalized videos,”@alyssa_milano
1,155,008
6 million views in day one.20 million views by day three.40 million views in the first week.2700% increase in Old Spice Twitter followers.800% Increase in Facebook fan interaction.300% Increase in Oldspice.com site traffic .
1.4 billion impressions.
107% increase in sales.*Facebakers
The power of Twitter
“http://twitpic.com/135xa ‐ There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”
@jkrums*Janis Krums ‐ 12:36 PM Jan 15th, 2009
Before Twitter
After Twitter
*Edison research – April 2010
The power of Twitter
“Dear @SouthwestAir ‐ I know I'm fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated?.”
@ThatKevinSmith*Kevin Smith ‐ 03:52 AM Feb 14th, 2010
What should I do?
Old Communication Model: Monologue
Average 1000 advertising messages daily
I WANTYOUR
MONEY
*University of Washington study
New Communication Model: Dialogue
*SocialMediaToday.com
1. Define your presenceChoose social platforms that suit your needs and audience
2. ListenIt’s FREE market research and a new way of understanding markets
3. Participate in conversations• Messages are NOT conversations!• Don’t try to CONTROL the conversation.
4. Create your evangelists• Let people feel OWNERSHIP of your brand
Social Media Channels
Your Company
Owned
One Way& Static
Live!SharedContent
News‐letter
Video
Pics
Blogs
Blah, Blah
Magazine
Brochure
ADBanner
Intra
www
Extra
Your serious business face
You say.You Write.You Print.You Mail.
You share.People use.People like!
You said.She said.He said.You all laughed!
Owned Channels
Your Company
Owned
Intra
www
Extra
Let people share.Does your site have these?
One Way & Static Channels
Your Company
One Way& Static
News‐letter
Magazine
Brochure
ADBanner
Old is still goodPrinted content can be transformed into social media formats
BasicsCorrect information?All the stuff is linking back to you?
Right Info?Are all your employees here?Are all your feeds linked here?
Shared Content Channels
Your Company
SharedContent
Video
Pics
Select and useDon’t use them all.Pick the ones that suit your needs.Pick the ones your audience are most familiar with.
Live Channels
Your Company
Live!
Blogs
Blah, Blah
This is not a mustBut it helps getting your message through
Ask FirstWhat mediums are your audience using
All aboard!Train your staff to be social media savvy.
Your Company
Your Palette
Owned
One Way& Static
Live!SharedContent
Magazine
ADBanner
Intra
www
Now link them all together!Link, Link, Link.Ask people to join the discussion
Less Control = Increased Risk
Social Media “Guru”
Social Media “Guru”
Social Media skillset
Word of Mouth
*Tom Fishburne ©2005
The Social Media Effect
The New Democracy
*Brian Solis: The Social Media Manifesto
“Content is the new democracy and we the people, are ensuring that our
voices are heard.”
Thank You
Mail: [email protected]: facebook.com/ahussamTwitter: @ahussamYouTube: youtube.com/ahussam
Prepared by
Ahmed Hussam ‐ MCP, MCDBA, GAIQ, AUGMSocial Media ConsultantOT Ventures
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