© 2012 Dorien Morin-van Dam
Social Media 101
Hands On Networking Myrtle Beach
© 2012 Dorien Morin-van Dam
Starting Off
We recommend:
1. A good website2. A Facebook Page3. A Twitter Account4. A LinkedIn Account
…to start with. Add more platforms as you get more comfortable with social media.
© 2012 Dorien Morin-van Dam
Your online traffic pattern
Will look like this:
© 2012 Dorien Morin-van Dam
Traffic
OpenOpen
OpenOpen
OpenOpen
FacebookFacebook
TwitterTwitter
LinkedInLinkedIn
YOUR WEBSITEThis is where
you make your sale
YOUR WEBSITEThis is where
you make your sale
© 2012 Dorien Morin-van Dam
If you do not have a website (yet)
But you do have a Facebook Page and other social media platforms, your traffic pattern will look like
this:
© 2012 Dorien Morin-van Dam
Where do you make the sale?
Facebook Page
© 2012 Dorien Morin-van Dam
Social Media
First Thing isSetting Goals!
© 2012 Dorien Morin-van Dam
Find your WHY
Examples of Goals:
You want more salesYou want more customersYou want more exposureYou want be an expertYou want to be known/famousYou want to expand your audience
© 2012 Dorien Morin-van Dam
You’ve got a goal?
Now you need a strategy!
Just like planning out your business goals in a business plan, you need to plan out a social media strategic plan for you social media goals.
That’s another workshop…;) -> 9/20
© 2012 Dorien Morin-van Dam
Today’s Mission:Getting you
“READY-TO-ENGAGE”
SOCIAL MEDIA LINGO
© 2012 Dorien Morin-van Dam
3 sections
1. Facebook2. Twitter 3. LinkedIn
© 2012 Dorien Morin-van Dam
Purpose
WEBSITE• Be Found• Information• Make Sale
FACEBOOK• Develop Relationships• Networking• Show Expertise
•Information Gathering
•Information Sharing
•Traffic to Website
•Online Resume and Address book
•Establish Expertise
•Professional Networking
© 2012 Dorien Morin-van Dam
Facebook LINGO
Please go to you Facebook Profile
facebook.com/honmb
© 2012 Dorien Morin-van Dam
Tagging!
‘@’ and a ‘name’ will tag a person
‘@’ and a ‘Facebook Page’ will tag a business
Tagging creates DIRECT CLICKABLE LINKS and NOTIFIES the tagged person or business
© 2012 Dorien Morin-van Dam
When you tag yourself or your Facebook Page
‘It’s like giving your business card to someone!’
© 2012 Dorien Morin-van Dam
COVER IMAGE
If you own a business, why not use your personal profile to tell your friends about it?
@Tag your own business. In the ‘about’ section, list and @tag you Facebook Page and it will become a clickable link.
You logo will look nice up there, too!
© 2012 Dorien Morin-van Dam
© 2012 Dorien Morin-van Dam
Profile vs. Page
Facebook Profile is for you personally.Only one profile/person ever!Create relationships: people can ‘friend’ you.Engage in Facebook Groups.
Facebook Page is for your business.You can have multiple pagesCreate professional relationships: people have to
‘like’ your page.Engage on your page and use ‘Insights’ for traffic
and user data!
© 2012 Dorien Morin-van Dam
Facebook Page CoverSize: 851x315
MAY NOT CONTAIN:• Price or purchase information, such as "40% off"
or "Download it at our website"• Contact information, such as web address, email,
mailing address or other information intended for your Page's About section
• References to user interface elements, such as Likeor Share, or any other Facebook site features
• Calls to action, such as "Get it now" or "Tell your friends"
© 2012 Dorien Morin-van Dam
Posts
• Images (your own)• Links (blog posts, articles, websites)• Videos (think YouTube)• Ask Questions• Quotes• Give Tips• Share from others
© 2012 Dorien Morin-van Dam
Twitter LINGO
Please go to your Twitter Account
twitter.com/honmb
© 2012 Dorien Morin-van Dam
© 2012 Dorien Morin-van Dam
Profile Info
• Use all 160 characters• Use key words• Link to your website• Upload an image of you• Do not protect your tweets if you are a
business!
© 2012 Dorien Morin-van Dam
‘Talk’ = tweet
When you have something to say on twitter, you tweet.
Everyone who follows you CAN see it.
Retweet (RT) is when you copy what someone else said. It’s a compliment when someone retweets you. So retweet others to compliment them.
© 2012 Dorien Morin-van Dam
Home = see tweets of all those you follow
@Connect = people talking to you#discover = search
© 2012 Dorien Morin-van Dam
Direct Message
To talk with someone who is following you.
If you have not followed them, you can NOT DM.
We seldom use it.Automated DM’s are frowned upon.
© 2012 Dorien Morin-van Dam
Tweets
• Ask questions• Reply to questions• Your Website link• Your Blog link• Your Facebook Page link• Quotes (people love to Retweet=RT those)
140 characters!To shorten links, try tinyurl.com
© 2012 Dorien Morin-van Dam
# Hashtags #
• Our hashtag is #honmb• If you type #honmb in the Twitter
search, ALL tweets with the hashtag come up
• Try this for your industry to find conversations.
• Develop a #hashtag for an event or business and ASK for people to use it.
© 2012 Dorien Morin-van Dam
LinkedIn LINGOPlease pull up your
LinkedIn Profile
Group Name: Hands-On Networking Myrtle Beach
© 2012 Dorien Morin-van Dam
© 2012 Dorien Morin-van Dam
LinkedIn Profile
• Upload an image of YOU, not your logo• Fill in all possible fields• Add your education• Add your work experience• Add your volunteer work• Add special skills• Link to your twitter, website, Facebook
© 2012 Dorien Morin-van Dam
Connecting/Contacts
• First find those you already know with LinkedIn search
• Use your email contacts to find more connections
• Join Groups and connect with members• Ask for an introduction
© 2012 Dorien Morin-van Dam
Post/Share an Update
• Share your own blog posts• Share other blog posts and articles• Ask questions• Give Tips• Talk about professional events you
attend
© 2012 Dorien Morin-van Dam
Recommendations
• Offer to write one for a colleague, friend, fellow networker, business associate, current or former employee… anyone who you would recommend to a fellow business owner.
• Ask for recommendations from those you’ve done business with. You’ll approve them before they are published.
© 2012 Dorien Morin-van Dam
Group Benefits
• You can ask to connect with ANYONE in a group without having to know their email address
• You can share your expertise and offer help
• You get to know more experts in your field
EXPAND YOUR PROFESSIONAL NETWORK!
© 2012 Dorien Morin-van Dam
Q &A
We are ready!
© 2012 Dorien Morin-van Dam
Check us out!And consider joining us as a
member
honmb.com
© 2012 Dorien Morin-van Dam
Our Mission
The mission of Hands-On Networking Myrtle Beach (HONMB) is to foster social media growth and engagement amongst local professionals and business owners and to connect via various social media platforms. We offer each other social media education, support, advice, and guidance by online engagement in an encouraging and positive way. We strive to keep our economic activity as local as possible to benefit our members and our online community.