© 2012 Dorien Morin-van Dam
Social Media 101
Hands On Networking“Engagement”
© 2012 Dorien Morin-van Dam
Social Media
Engagement
© 2012 Dorien Morin-van Dam
“Just like you wouldn’t ask somebody to marry you on
the first date, social media allows potential clients & customers to get to
know you better.”
© 2012 Dorien Morin-van Dam
Five Stages
ConnectingFirst ImpressionsBuilding TrustDeeper Relationship Commitment!
© 2012 Dorien Morin-van Dam
Or, in #SM terms…
ConnectConverseCollectCurateCreateConvert
© 2012 Dorien Morin-van Dam
Connecting
Initial Contact
© 2012 Dorien Morin-van Dam
Current Friends
On Facebook: Invite your friends to like your Page.
On Twitter: Connect with others in your industry or use the ‘find friends button’
On Pinterest: ‘Find Friends’ through FB or Twitter
On LinkedIn: Connect with those you know via email.
© 2012 Dorien Morin-van Dam
Local
Connect with everyone at networking events -> use business cards to find them on social media.
Connect with your business associates and ‘like’ their FB Page.
Connect with your local customers and ask them to ‘Fan You’ on Facebook.
Connect with local businesses and set up a reciprocal ‘like’ for your pages and shout-outs.
© 2012 Dorien Morin-van Dam
IndustrySearch for Social Media leaders in your
industry -> start retweeting their content.
Search for online engagement in your industry and join the conversations already in place. Become the authority in your niche!
Search for blogs in your industry and leave comments. That’s alink back to your own website!
© 2012 Dorien Morin-van Dam
KeyWordsUse your keywords to find others
talking about the same keywords. Curate that content.
Use your keywords to find people and businesses to follow. Follow and start a conversation.
Use keywords to find articles about your industry and share those with your audience!
© 2012 Dorien Morin-van Dam
Referrals
Ask for the likes.
Ask for the follow.
Ask your current audience to connect on your other platforms, too
GIVE likes, comments and shares!
© 2012 Dorien Morin-van Dam
Show & Tell
Facebook Search
Twitter Search
© 2012 Dorien Morin-van Dam
Initial Contact
First ‘Date’
© 2012 Dorien Morin-van Dam
What to Wear
SmilePositive EnergyBusiness Branding
© 2012 Dorien Morin-van Dam
What to Say
Positive CommentsComplimentsWhy You Wanted To Meet!
© 2012 Dorien Morin-van Dam
What to Do
Introduce YourselfAsk About Their BusinessTell The World You Met
© 2012 Dorien Morin-van Dam
What to Bring
Social GraceListening EarsSocial Media Etiquette
© 2012 Dorien Morin-van Dam
The Morning After
Follow Up
Interact on their Social Media profiles
Tell a friend!
© 2012 Dorien Morin-van Dam
Show & Tell
Tagging in Facebook
Mentioning on Twitter
#hashtag on Twitter
© 2012 Dorien Morin-van Dam
Building Trust
Give!
© 2012 Dorien Morin-van Dam
Share, RT, RePin, Repost
Your Social Media hub is
CONTENT
When you share something that someone else has created, that is a
very powerful connection.
© 2012 Dorien Morin-van Dam
Like
Put Facebook Pages you’ve liked on an INTEREST lISTso you can easily find them and interact.
‘Like’ comments, posts, images etc. Go down your newsfeed and just ‘like’ twice a day!
© 2012 Dorien Morin-van Dam
Comment
Be part of conversations, both as you (personal profile) as well as your Facebook Page.
Leave intelligent comments. As a business avoid politics, religion and sexual posts.
© 2012 Dorien Morin-van Dam
Provide InformationOn your own social media sites, provide
information. With EACH POST, post a CALL TO ACTION.
Respond to each comment with another comment. Follow up and go to their page and leave them a comment, too.
Tell your story and how your business came to be!
© 2012 Dorien Morin-van Dam
Be A ResourceBe available for questions.
Answer questions in a timely fashion.
Never brush off questions as silly or meaningless.
Post phoned in questions on your social media sites with the answer! Chances are someone else has the same question!
© 2012 Dorien Morin-van Dam
Show & Tell
Commenting
Questions
Interest Lists
© 2012 Dorien Morin-van Dam
Deeper Relationship
Continuity
© 2012 Dorien Morin-van Dam
Be Consistent
Post daily!
Post daily!
Post daily!
© 2012 Dorien Morin-van Dam
Be Helpful
Answer questions.
Offer help.
Give daily/weekly tips.
Give away stuff.
Be nice & kind.
© 2012 Dorien Morin-van Dam
Add Value
Create your own content!eBooks, How-To guides, videos
Offer value to all your current customers and clients as well as those just getting to know you.
Post videos. How-To’s are great!
© 2012 Dorien Morin-van Dam
Build Trust
Do as you say!
Follow through.
Speak highly of all your connections.
© 2012 Dorien Morin-van Dam
Show & Tell
PicMonkey for Images
Blog & eBooks
S(t)weet Tips & Pin Point(s)
© 2012 Dorien Morin-van Dam
Commitment!
Make them part of your client/customer base!
© 2012 Dorien Morin-van Dam
Offer Promotions
Now that your audience knows you and trusts you, offer promotions.
Ask them to sign up for your email list and send them a weekly newsletter.
Post FB only offers and ask your audience to share!
© 2012 Dorien Morin-van Dam
Sales
How do you close the ‘social media’ sale?
In person!
It’s usually done via Skype or phone, or if at all possible, in person!
© 2012 Dorien Morin-van Dam
Show & Tell
MailChimp
3rd party app on Facebook:RaffleCopter, WooBox, WildFire App
Skype
© 2012 Dorien Morin-van Dam
Listening
is as important as talking!
© 2012 Dorien Morin-van Dam
“Engaging”
It’s a journey, enjoy it!