In significant life transition phase as they send their kids into the world. At this time the primary caregiver can now re-focus on the last leg of their career life. Facing retirement and financial planning decisions as well as caretaking of aging parents and post-secondary expenses, this digital persona group is very diverse based on socioeconomic factors and global geography. Cultural norms, technology form factors and operating systems are not front of mind awareness to this group. Instead their focus is on ease of use, functionality, design, and how it fits their lifestyle.

Life Purpose | Focus on the balance of their career and a grown family

Connectivity | Stay in touch via phone, tablet, laptop

Personal | Be efficient with their time, work virtually whenever, not 8 hour consecutive work day, possibly self-employed needing to run all aspects of business digitally

Digital Persona GroupThe Baby Boomer2014

Laptop Users

Tablet / eBook Users

Digital Poll Responders

Coffee Shop Meeters

Online Ticket Purchasers

Credit / Debit Card Payers

LinkedIn Networkers Pinboard

Pinners

Future Planners

Coupon Users

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