Social Everything
growing with social networks, 24 januari 2010
Raymond Witvoet innovation conversation partner
earlier, better, faster innovation
SOHO
Needs, trends and models
Needs
concert StingSocial animal
6 degrees of separationConnection
Communication debate, dialogue, conversation
Communication past
Communication present
Cooperation past
Cooperation past
Cooperation present
Cooperation forget the ant....
Sharing nearby
Sharing at a distance
Trends
Trends human and technological
reactionaryHuman Pure
Human Authenticity value connection
Human Transparancy WIKI LEAKS
Human Transparancy opinions visible
TechnologyInternet Everywhere even in a plane
Technology Mobile smart phone
Technology API’s Facebook Connect
Models
Conversational Capital
the ideal is a point
who are you?
who do you say you are?
what is it that others say?
@dmscott buy, beg, bug, earn
Buy marketing
Beg PR, public relations
Bug sales
Earn deserving it
Nielsen people who you know are the most important
So far
• the social animal human race
• cooperation, sharing and communication
• changing marketing perspective, @dmscott, Seth Godin
• social context important, Nielsen
• trends for pure, real, authentic
altijd en overal met de mensen die we kennen
Verbinding
Social Media perfect fit
2.000.000.000 views per day
second largest search engine
5.000.000.000 photo’s
3000 photo’s per minute
90.000.000 users 65.000.000 tweets per day
>500.000.000 users second largest country
>400.000.000 Blogs public journalism
>100.000.000 users business connections
knowledge sharing special, huge and important, condensed..
9.000.000 users mainly Dutch
Nice 2 know
2Way traffic ontvangen en zenden
Slijterijmeisje 4 p’s
Passion go for it, wholeheartedly
Personal it’s about you
Profile USP
Publicity writing is important
Persistence it’ll take time
Perspiration it’ll cost energy
What not?
Magic lower expectations
Trick continuous effort
It’s been around quite long
it just got a lot easier
What it is?
Websites technology, web 2.0
Connection, sharing, communication
always updatedConnection Linkedin
ConnectionYour information nobody elses
Connection and sharing
events
Sharing knowledge and
opinionslinkedin group
Sharing experiences photo flickrfinding by taggin
Sharing experiences vimeo5700
Communication chat
Communication status updates
Communication change in traffic
How to?
Strategy or?
Just do it! dare 2 do
Both!
Examples
Twitter, Trendtour speed
Twitter, GMSN sheer numbers
Twitter, bakery fast information
Twitter, LetsCoffee where and when
Twitter, IJscoboer where and when
Twitter, Shirtsenco special offers
Facebook, OK Festival
updates, fans, sporters, brands ands virals (NIKE)
Facebook Arbor
Hyves, funding very powerfull
Linkedin MKB Krachtcentrale
What’s next?
LBS, Foursquare Pizza, Selexyz, retention, social
LBS, Gowalla like Foursquare
Social Shopping recommendations from friends
AR, Layar Funda
• purpose
• dare
• do
• sharing, connecting, cooperation
• hard work!
Raymond [email protected]@syntens.nl
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