Make your appMake your app social: 10 social: 10 lessonslessons from SlideSharefrom SlideShare
Rashmi Sinhawww.slideshare.net
2
Presentations are hard to share Presentations are hard to share
Large-scale sharing like pictures/video
Office 2.0?
Large-scale sharing like pictures/video
Office 2.0?
3
4
on slideshare...on slideshare... Users drive navigation (tags, popularity)
Embeds, RSS, simple urls
Slides as microcontent
Mash up slides with audio
Users drive navigation (tags, popularity)
Embeds, RSS, simple urls
Slides as microcontent
Mash up slides with audio
5
What people share...What people share...
Cartoons Sermons Mother’s day cards
Love Songs
Talk slides
Images of womenPaintings Standalone lectures
Activism Lesson plansMovie reviewsHumor
6
SlideShare as anSlideShare as an object- object-based social networkbased social network
04/10/23
7
How it works•People connect to each other•Six degrees of separation•“Are you my friend” awkwardness
Social networks as a graph 1) I am linked to ->
-> to you
--->You are linked to her ->
-> to her…
04/10/23
8
1) I share my pics ->
-> with you --->
-->You share your pics ->
---> with him
How it works•People share objects | watch others•Connections through objects•Social info streams: emergence of popular, interesting items
Object based social networks (conversations over objects, e.g., Flickr, YouTube, SlideShare)
9
10 10 lessons about lessons about social designsocial design
10
Forget the ipod!Forget the ipod!
11
Give up controlGive up controlThis is messy!This is messy!
12
Plant seeds, let Plant seeds, let people connectpeople connect
13
emergent emergent social social architecturearchitecture
14
1. Make system1. Make system
personally usefulpersonally usefulsolve ONE problem well
Don’t count on altruismthrive on people’s selfishness
solve ONE problem well
Don’t count on altruismthrive on people’s selfishness
15
online editingonline editing is is
going to take agoing to take a
generationgenerationOm Malik
FOWA 07, Day One
Om MalikFOWA 07, Day One
16
2. Embed it in the 2. Embed it in the social social contextcontext
Individual contributionscan be embedded, collected & mashed-upSimple, guessable URLs for everything
Slideshows > by EventsMusic > by Playlists
Individual contributionscan be embedded, collected & mashed-upSimple, guessable URLs for everything
Slideshows > by EventsMusic > by Playlists
17
what kind ofwhat kind of socialsocial do do
youyou want to be?want to be?
a social space or a widget?own a piece of the social graph?play in the facebook playground?
a social space or a widget?own a piece of the social graph?play in the facebook playground?
18
3. 3. PrivacyPrivacy is is socialsocialSharing is often in closed circles
Sharing is often in closed circles
19
Indexed by Google(everyone/everywhere)
Only me
My friends
My groups
PublicPublic PrivatePrivate
Only in place
20
Porous boundary Porous boundary between public & privatebetween public & private
People will share for the right returns. Set defaults to public
People will share for the right returns. Set defaults to public
Privacy settings on Flickr
21
4.4. levels of levels of participationparticipation
Everyone will not create!Implicit creation by consumptionRemixing - adding value to others’ content
Everyone will not create!Implicit creation by consumptionRemixing - adding value to others’ content
Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”
22
5. Enable5. Enable socialsocial navigationnavigation
Help people connectLet them feel presence of others
ways to browse: tags, popularity, virality
Help people connectLet them feel presence of others
ways to browse: tags, popularity, virality
23
Popularity onPopularity on SlideShareSlideShare
Metric Goal
Favorite & tag Remember stuff, tell someone you like their stuff
Comment Interact with others
View Watch it
Embed Share on your blog
Download Keep it on your desktop
Email Share with your friends
24
diff strokesdiff strokes for for diff diff folksfolks
most viewedmost favorited & tagged
most viewedmost favorited & tagged
25
Wisdom of crowdsWisdom of crowdsCognitive Diversity
IndependenceDecentralizationEasy Aggregation
Cognitive Diversity
IndependenceDecentralizationEasy Aggregation
26
6. Get into a6. Get into a conversation conversation with with
users users Answer emails personally
Monitor blogs, subscribe to RSS
Customer service as user research
Answer emails personally
Monitor blogs, subscribe to RSS
Customer service as user research
27
7. The7. The beta beta as theas the market probe market probe get feedback to the real thing
the risk of failure
get feedback to the real thing
the risk of failure
28
social sites as social sites as complex systemscomplex systems
29
7. 7. LaunchLaunch firstfirst,, refinerefine laterlater
Avoid analysis - paralysis
Look at best practices, take a guess
Put it out there. Respond. Refine.
Avoid analysis - paralysis
Look at best practices, take a guess
Put it out there. Respond. Refine.
30
8. Be agile8. Be agileYou don’t know the right answerFail fast to get to the right answerTrack metrics, adjust, change
You don’t know the right answerFail fast to get to the right answerTrack metrics, adjust, change
31
Feedback emailFeedback emailPersonal emailsPersonal emails
Blog postsBlog posts
Shadow AppShadow App
Web analyticsWeb analytics
Phone conversationsPhone conversations
User forumUser forum
Slideshows about SlideShare
Slideshows about SlideShare
MetricsMetricsSatisfactionSatisfaction
32
10. Most of all,10. Most of all, allow for allow for playplay
33
Finally Finally slides athttp://www.slideshare.net/group/future-of-web-applications
find me at http://www.slideshare.net/rashmi
Recommended