for Small Business CRM
Sources:http://socialmediatoday.com/irfan-ahmad/2108426/30-statistics-how-social-media-in�uence-purchasing-decisions-infographichttp://www.slideshare.net/getbase/18-surprising-crm-statisticshttp://socialmediatoday.com/parature/1849651/13-startling-social-customer-service-statisticshttp://www.smartinsights.com/customer-relationship-management/e-crm-strategy/crm-2014/http://www.forbes.com/sites/louiscolumbus/2013/04/26/2013-crm-market-share-update-40-of-crm-systems-sold-are-saas-based/http://waterfall.com/blog/2012/01/12/15-mobile-marketing-crm-stats-for-2012/http://www.supero�ce.com/blog/10-crm-facts-guaranteed-to-impress-your-boss/
www.insightly.comLearn more by visiting
MILLION751
active mobileFacebook users
MILLION140active Twitter
users
MILLION150LinkedIn Users
in spend from customers who can engage in customer service requests via social media
average number of people a “social” customer will tell about a BAD customer care experience
of the world’s online population is reached via social networking sites
of businesses actively use social media for customer care engagement
500%
30%
of companies that identi�ed customer service as a TOP REASON for social media monitoring73%
25%<82%
If you’re a small business owner and haven’t yet considered using a Customer Relationship Management (CRM) to help you build a loyal customer base now is the time. A shocking 73% of companies have no process for re-engaging leads after an initial sale. If you want to maximize your revenue – and let’s face it, every small business owner does -- now is the time to bring in a CRM to manage customer data, improve customer
73%
Percent of companies
with no process for
re-engaging leads after initial sale
65%
Odds of selling to an
existing customer
30%
Percent of marketers
who say disparate customer
data prevents e�ective sales
follow-up
15%
Increase in sales force
productivity by using
mobile CRM
15%
Odds of selling to a
new prospect
++
Social Media The New Heavyweight
Knockout Customer Service
One-TwoProductivity
Social CRMThe contender!
care, enhance productivity, and increase e�ciency. With the explosive growth in social media and a rapidly jading consumer sentiment, capturing and organizing customer interaction data is essential to thriving in today’s online marketplace. The statistics below tell the tale of the tape, and if companies wait too long to adapt to the social nature of customer interactions, they aren’t going to last long in the ring.
average number of people a customer who actively uses social media will tell about a GOOD customer care experience42
53
Expected growth of mobile CRM apps by end of 2014
52% of marketers
acquired a customer
on and 43%
acquired a customer from
in 2013
+
37% of B2B buyers ask questions via social media
71% of consumer who receive a response via social
media are likely to recommend that brand to others – NM Excit
The number of consumers that interacted with companies via social media grew from 19% in 2011 to 36% in 2012.
40% of social media users have purchased an item online or in store after sharing it on Twitter, Facebook or Pinterest.