Social Conversion
#inbound12#inbound12
KIPPBODNAR
I have an unhealthy love of ketchup.
@kippbodnar
#DublinTalkSeries
I’ve never been cool.
Marketers have to be cool.
More than
700 million websitesSource: Netcraft
People think cool is conformity.
Lead the flock.
#inbound12
Social Conversion
Social Conversion
=Social Proof
+Strong Ties
Social Proof
People want to feel safe.
Safety is in numbers.
Strong Ties
Interaction, Affection and Time
The 3 Applications Of Social Conversion
Sharing
Lead Conversio
n
Sales
73% of CEOs
don’t believe marketers
drive revenue.
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
people to people
Ignoring conversions for community.
close more sales.
“Social content is the new; more credible customer testimonial” - @KippBodnar #DublinTalkSeries
Segmenting is key.
“Use interactions in social media as points of segmentation to increase customer conversion” - @KippBodnar #DublinTalkSeries
“Create and display custom CTAs and Landing Pages to move buyers through the buying cycle” - @KippBodnar #DublinTalkSeries
Increase lead conversion.
Result: 27% Click Through Rate Increase
“Social Conversion is about improving lead conversion metrics with social content” - @KippBodnar #DublinTalkSeries
Result: 23% Increase in Click Through Rate
“Social Content can boost CTA click-through rate to increase lead generation” - @KippBodnar
Result: 5% Boost to Conversion Rate
Result: 7% Boost in Click-Through Rate
get people to share.
#inbound12
The half-life of a social media
link is 3 hours.
BITLY, 9/2011
#inbound12
THE
10:4:1 RULE
#inbound12
THE
10:4:1 RULELinks to third-party articles
#inbound12
THE
10:4:1 RULE
Links to company blog posts
#inbound12
THE
10:4:1 RULE
Link to a company landing page
Really?
Follow us Share this
Vs.
Share This Follow Me
3,200 Followers
256 Followers
The 3 Applications Of Social Conversion
Sharing
Lead Conversio
n
Sales
Social Conversion
=Social Proof
+ Strong Ties
Lead the flock.
You’ll be the coolest.
73% of CEOs
don’t believe
marketers drive
revenue.FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
More importantly…
Recommended
