LEAD YOUR ENTERPRISE TO BECOME A SOCIAL BUSINESS
Sudha Jamthe, eBay Inc.June 19 2012
San Francisco
1
TOP 10
SOCIAL
BUSINESS SUCCESS COUNTDOWN
Aiming, planning & acting to make good things happen for others & myself. @LookUpHigher
10. Social permeates business by people like YOU!
There is power in passionate purpose. We invest psychically in people we feel have the wherewithal to make change happen. @kristihedges
9. Manage Change. Passion Wins.
Engage Employees as your internal customers.
8. Build your foundation from inside your enterprise
7. If you can’t measure it, you cannot manage it
The Ability to capture, interpret and act in real time based on signals from social in the context of enterprise data will become a tremendous competitive advantage over time.@setlinger
Grow your revenues. Tie Social to Real Business Success.
6. Change is good, that’s what makes money flow
Compare with Competition but stay ahead.
5. Competition validates the need is real
Be ready to adapt.
4. Change changes itself
Scale strategically.
3. Social is viral. Remember to use it
Build alliances. With different people, groups, thinking.
2. You are you. I am me.
Social gives you the power to know your customer. For Real.
1. Engage your customers. Listen.
Questions?
@sujamthe