Transcript
Page 1: Social Analytics with Google Analytics

Hello! My name is Nicolas

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I’m a coffee geek

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and a little geek tout court

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Solvay 2005

Dedicated Research 2005

Master Bocconi 2006

Google 2007

Semetis 2009

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Semetis

Team of 11 people4 Solvay

3 Sciences-Po

2 ICHEC | 1 Ingé Civ | 1 Eco

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Internet Switch

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This was a revolution

1983

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From Few Data ...

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To Big Data

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Big Data...

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Accelerating

2012 60HOURS

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New jobs

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Online Marketer

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Data Visualization & Interpretation

1869 - Charles Minard

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Data Visualization & Interpretation

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Threat or Opportunity?

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Threat or Opportunity?

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Work in Progress...

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Tomorrow

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Which Perspective?

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Measuring Social

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Ecosystem

TrafficSources

Monitoring

Data collection

Decision Making

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Ecosystem

TrafficSources

Pages

Social Plugins

Conversions

Your

SocialImpact

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Goals & Economic Value

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The full story

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The full story

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Paths to Conversion

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Traffic Acquisition

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Pages

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Bridges & Networks

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Off -site Activity

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Unlocking the door

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Website Goals

Goals

Traffic Quality

Pages

Actions

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Larry Page :“ The only true failure is not attempting the audacious”

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@Facebook

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Any tweet?

twitter.com/semetis


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