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Social 101 for HR and Learning Pro’s
Active Users are Educated
81% of Facebook 87% of Linkedin 83% of Twitter
...has completed at least some college
Active Users are Growing Up
46% of Facebook49% of Linkedin 33% of Twitter ...are over 45 years old
Source: InfographicLabs.com
Source: InfographicLabs.com
Tips & Tricks for Getting Started
Personal Use•Decide how wide a net you want to cast on Facebook - will work people be allowed, what about industry colleagues you’ve become friends with, your kids friends parents...etc
•Register for an account and start becoming “friends” with your friends
•Set Privacy Settings on what is allowed to be seen by “everyone” vs. your “friends” or “friends of friends”
•Read updates, add updates & “Like” or comment just as you would in a conversation
Business Use•Decide how wide a net you want to cast on Facebook - will this be overall brand focused, career & engagement focused, private, public, community driven or push only...This can be lengthy depending on your organizational size and strategy
•Set up a “Page” and invite employees, friends, etc to “Like” it
•Add updates & photo’s and engage in conversation
Company History, Highlights, etc can be featured using
Timeline
People can see who of their
“friends” also “like” the
organization
Highlight the brand &
organization
Include updates about what is going on - why people
want to work there (or STAY working there)
Source: InfographicLabs.com
Source: InfographicLabs.com
Twitter LanguageTweet - Message you send
RT - Retweet. When you resend someone else’s message because it was interesting or you want to share information
@ - What you use before the username to let someone specifically know you are talking to them
DM - A private message (like email) that goes to only 1 particular person vs. a group
Lists - A “list” or group that you can create to help manage key people easier
Hashtag or # - What you use in a tweet to identify it is related to a particular event or conversation
Twitter ToolsUse a Twitter Tool like Hoot suite, TweetDeck, Echofon (especially good on IPhone), etc to manage your posting and reading of tweets.
Like reading articles late at night or on weekends? Use a tool like Timely.is to add it to a “Que.” to get sent out during normal business hours and can be
added right to your bookmark bar.
Want to search what is out on twitter? Search.Twitter.com is like google for Twitter
Twitter Use at 2012 SHRM Annual Conference
• 700+ SHRM Attendee’s Registered for Twitter Accounts
• 25.2K Tweets were sent
• 3.8k Contributors Tweeted
• 5.5 Million Individuals Saw Those Tweets
• 103 Million Impressions (Tweets Views) Were Made
Source: InfographicLabs.com
Source: InfographicLabs.com
LinkedIn Tips & Tricks• Start Basic - Build your profile and add a
picture
• Linkedin will make suggestions on people you may know, based on where you have worked at
• Join a few groups that seem to fit your area of specialty - You’ll meet other professionals and have a resource center to bounce ideas and conversation out of
• The more people you are connected with, the more people you have access too (for FREE)!
The conversation is no longer one way.
http://blog.desktime.com/post/17673122193/our-latest-beautiful-infographichttp://www.internettime.com/2012/02/wasting-time/
Social “Truisms”
• Social platforms do not = Social Talent Management
• If you build it – they will neither come - nor participate… all participating parties need personal incentives
• Social Talent Management is not a fad nor a cure for everything ..… It has value and a specific purpose
• In social …. the sum is greater than the parts, social talent management expands the outcomes
• The social network is more important than the social tools, but the social relationship tops everything.
Source: Stacey Harris, Brandon Hall Group
Australian Defense Force: Mobile Medic AppInteractive learning, assessments, and marketing wrapped in one
Social In Business: Talent Acquisition
Social In Business: Talent Management
Performance
Engagement
Mobility
Social In Business: Learning
Over 57% of Organizations are using some form of Social Tools for Learning
BHG Relationship Centered Learning, N = 622Source: Brandon Hall Group
Social Talent Management OpportunitiesHire • Manage multiple talent pools in social environments
• Socially recruit - through referrals and networks• Onboard in a social manner – Internal Team, External Network, Managers
Performance • Peer and Team goal setting and performance feedback• Tracking social interaction as a component of performance feedback• Ratings and Rankings of social interactions• Crowd Prioritizing
Reward • Recognizing employees in social environments, work and non-work with opportunities for comments
• Reward the interactions and support of enabling roles and social contributors
Career • Supporting internal and external networking efforts• Helping employees become known as subject matter experts• Creating opportunities for subject matter experts to share
Development • Create learning that is focused on building relationships and building knowledge• Create opportunities for knowledge sharing and discussions • Ensure subject matter experts are easily identified and accessed appropriately
Optimize • Provide employees with options to socially manage their own schedules, work environments, and processes
Source: Brandon Hall Group
[email protected]@StaceyHarrisHRLinkedIn: Stacey Harris
[email protected]@ImSoSarahLinkedin.com/in/ImSoSarah
Stacey HarrisVP Research & Advisory Services
Brandon Hall Groupwww.brandonhall.com
Sarah WhitePrincipal Strategist
Sarah White & Associates, LLC & HRTechBlog.com