Social Media Marketing CampaignVolkswagen
Group members:Tan Wen YiVijayananthiniBoon Chong HaoAng Daniel
Content
Introduction
Most remarking and representative car
Competitor(BMW)
Competitor(BMW)
Web Traffic Metric
Volkswagen Canada Sale AnalysisVolkswagen March 2011 April 2011
City Golf/Jetta 8 74
Golf 915 2284
Golf GTI 144 344
New Beetle 41 131
Jetta 2,445 5,464
Eos 47 99
Passat 134 435
Tiguan 559 1,215
Routan 69 152
Touareg 174 436
Total 4,536 10,634
Why there is a huge increase?
Latest campaign
FANTASY DOES COME TRUE
How does it work?
Winner?
Objective
Face to face Interact with the Car-Professionals
Why we choose car-professionals?
How to win the attractive chance?
DREAM CAR
Objectives
Time Attack
Prizes (VW Collector Set)
Safety Precaution
Objective
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