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1 December
Waterview Convention Center
Sydney
www.smetechsummit.com
TECHNOLOGY
SUMMIT 2009
SME
Platinum sponsor: Gold sponsors:
Technology partners:Branding sponsor:
Partners:
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THE IDEAS FACTORY
Call 1800 78 80 82
or visit www.netregistry.com.au
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Today, your business success depends on how well you tap the potential o technology.
Small and mid-sized enterprises (SMEs) are taking a larger share o the business pie, and increasingly
driving economic growth. This powerul trend is driven largely by technology and connectivity,
creating a world in which smaller, more nimble, better connected companies can outsmart their
monolithic larger brethren, competing globally and tapping opportunities as they arise.
Using technology well in business is proving to be one o the most prominent drivers o success.
Almost every aspect o business is becoming driven by technology.
The SME Tech Summit is an intense day o learning in which well discover the practicalities o using
social media to attract customers and generate sales, building an online presence so customers can
easily nd you, generating revenue while you sleep with eCommerce, selling eectively with email
marketing and leveraging your relationships with powerul CRM.
Wed like to take this opportunity to thank our sponsors and partners, and to encourage you to share
your knowledge, insight and experience with ellow delegates or an ever richer learning experience.
Wed also like to take this opportunity to thank our speakers and presenters whose experience and
passion or business will today help deepen your own.
We hope that youre able to tap our exible agenda to your greatest advantage and gain the
knowledge rom today that will help with planning an incredibly successul 2010 or your business.
See the website or speakers notes and ollow the Twitter back channel at twitter.com with tag
#smetech.
Kind regards,
Welcome...
The Insight Exchange
Level 14, 309 Kent Street
Sydney NSW 2000
Phone 02 9994 8980
www.theinsightexchange.com
Twitter Code#SMETECH
The Insight Exchange Team
Beth Etling
CEO
Ross Dawson
Chairman
Jess Nelson
Communications
Manager
Julianne Commins
Support Services
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Floor plan
Grow your business,not your costs.
Discover how you can fast track your business:
Waterview
Convention CentreBel Parco 2
(business lounge)
guest entry
service areaPlenary and
Marketing
Pond Rooms 1-2
catering station
Social Media
Lake Room 1
(breakout)
Eectiveness
Lake Room 2(breakout)
terrace
sponsor tables
registration
bar catering station
toilets
toilets
kitchen
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8:00am Arrival & Registration
8:20am Welcome Remarks
8:30am Opening Keynote:
What is technology and how can I leverage it?
Presenter:Tim Pethick, Entrepreneur at Large & Nudie Founder
9:15am Morning Keynote:
Using the network or business success
Presenter: Mark Pesce, Inventor, Writer, Educator & Futurist
10:00am Morning Tea Break
Case Study Breakout SessionsAttendees can create their own agenda.
Marketing track (Pond Rooms 1-2) Social Media track (Lake Room 1) Eectiveness track (Lake Room 2)
10:20am Search marketing:
Harnessing search or increased
revenue
Carl Bellamy,Group Sales Manager
Small Business, Australia and
NZ Yahoo! Search Marketing,Co-presented with Stuart Milne,
Operations Manager, LawLive
Managing your brand and
reputation online:
Providing practical instruction
on managing your brand and
reputation online.
Sharon Williams, Founder and CEO, Taurus Marketing
Using online reelancers to
leverage your business
How to use online reelancers and
crowdsourcing to get things done
and grow your business ast
Matt Barrie, Chie Executive,Freelancer.com
10:50am Case Study: Increasing revenue
through eective CRM:
SME Case study o implementing
a CRM system and steps to
generating business outcomes.
Daniel Bartels, Director, Aussie
Whitegoods Rescue
How to get business results rom
blogging:
Practical lessons on building your
business and extending your
community using blogs
Suzi Danis, Community Director,
Australian Businesswomens Network
Building your business with mobile:
Case studies o how smaller
companies are using mobile
technologies to cut costs and drive
new business
Shane Williamson, Co-Founder,
Mobile Monday
11:20am Perormance marketing:
Using afliates and other online
techniques to drive revenue and
business.
Matt Bateman, Managing Director,
Viva9
Tweet THIS!:
How to eectively use and build a
business community on Twitter
David James, CEO & Director,
Brasserie Bread
Engaging with clients
Building smart and lasting client
relationships with technology
Dominic Thurbon, Managing
Director, The Centre or Skills
Development
11:50am How to make the most rom online
advertising:
Detailed insights into how to do
online advertising to get results.
Steven Power, Managing Director,
ReachLocal Australia
Social media strategies: Identiying
& Creating strategies to utilize social
media tools or business
Kate Carruthers, Director, Digital
Media Group
Analytics & measurement: Tools
to help you keep a pulse on your
clients changing preerences
Benjamin Mangold, Analytics
Director, Mangold Sengers
12:20pm Networking Lunch
1:20pm Keynote entrepreneurs panel:
How to use technology to grow companies ast
Moderator: Josh Mehlman, Editor, NETT Magazine
Suzi Danis, Community Director, Australian Businesswomens Network,
Phil Morle, Co-Founder, Pollenizer
2:20pm Close
Business Lounge Opens:The Business Lounge is or attendees who are not attending workshops but need to place to work beore the networking drinks.
Optional Workshops(Attend 2 dierent workshops during the aternoon)
Choice 1 Choice 2 Choice 3
2:30pm Google AdWords 101 workshop
James Toeper, Industry Marketing
Manager, Google
Using social media to drive your
business
Tony Hollingsworth, Business
Manager, Task Exchange
Secret ormula or email marketing
success
Adam Franklin, Managing Director,
BlueWire Media
3:30pm Aternoon Tea Break
3:45pm Google AdWords 101 workshop(Repeat)
Using social media to drive yourbusiness (Repeat)
Secret ormula or email marketingsuccess (Repeat)
4:45pm Networking Drinks Reception and Live Entertainment
Summit Agenda
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Netregistry does ar more than sell domain names, web hosting and marketing
services. Ater all, your goal isnt the web server or the technology its to build
a better business. Netregistry is a complete online business partner, providing
valuable seminars, workshops, weekly newsletters, ree online business advice, ree
technical support and much much more. This is why Netregistry is Australias most
trusted online provider.
Salesorce.com is the market and technology leader in cloud computing. The companys
portolio o Sotware-as-a-Service(SaaS) applications, including its award-winning
Customer Relationship Management (CRM) application has revolutionised the ways
that customers manage and share business inormation over the Internet. For more
inormation visit: www.salesorce.com/au
Midsize businesses are responsible or nearly 65% o the global GDP. Right now
were working with thousands o these businesses around the world to help build
a smarter planet. Visit IBM and discover how IBM and our Business Partners are
helping to turn their vision into reality, and ideas into results.
http://www-07.ibm.com/innovation/au/smarterplanet/or call: 1800 557 343
ReachLocal brings order to the ragmented local Internet by connecting advertisers,
publishers, and creative solutions providers together on one platorm. Wherever
customers are online, ReachLocal helps businesses nd them with the broadest reach
o local digital media, a dedicated orce o local Internet Marketing Consultants, and
technology that continually optimizes results.
Thomas Marsden is a Sydney based digital agency specialising in providing creative,
development and marketing services or your businesses online and mobile presence.
From web design to SEO, ecommerce to iphone development our highly ocused
in-house team, which consists o both creative and technical specialists, provides a
high quality, holistic web and mobile development service, giving you solutions that
really work. www.thomasmarsden.com.au
Sponsors and partnersPlatinum sponsor
Gold sponsors
Branding sponsor
Technology partners
Partners
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What is technology and how can I leverage it?The term Technology can mean so many things to many peop le. Perhaps you think o
technology as the box and keyboard that sits on your desk or the phone you use to take
appointments and i youre online, perhaps technology is your website and email. You are right on
all these accounts but there is so much more!
Join Tim Pethick, Entrepreneur at Large and Founder o Nudie Juices as he breaks down the
technology landscape and gives you examples o how to leverage it. Youll gain:
A better understanding of the spectrum and technology silos that are appropriate to your business
How technology can be an enabler to do better business and
How Tim himself views and utilizes technology for business success.
Technology is not complicated and not that expensive. To kick o the SME Technology Summit,
Tim will give you the tools to understand and eel condent to approach technology with
excitement and an investment. Its un ater all!
Using the network or business successThe past ve years have seen an explosion in the ways we can connect with one another. Just
ve years ago email was a bit risqu now people use Facebook and Twitter and Google
Wave and dont even give it a second thought. All o this hyperconnectivity means we can be
reached anywhere, everywhere, all the time. This has enormous implications or SMEs. More
than just supercharging your rolodex, these network connections can become the channels to
increased sales and productivity.
The network represents a new orce, pressing down rom the outside, as your hyperconnected
customers (both satised and not-so-satised) use new channels to spread the word aboutyour products. You need to be there, wherever those conversations are happening, whenever
they happen. You really do need to have eyes and ears everywhere across the net. How can a
small business aord to do this? New tools make it easier, but to make best use o these tools,
you have to empower your employees to use them. Social media in the ofce is powerul and
a little bit dangerous. But with some simple ground rules, it can change your business.
Expanded agenda8:20am
Welcome remarks
8:30am
Opening Keynote:
9:15am
Morning Keynote:
Ross Dawson
Chairman
The Insight Exchange
10:00am Morning tea break
Search Marketing: Harnessing search or increased revenueSearch Marketing can oer businesses massive exposure online without much work.
Its about understanding how search works and then creating a plan to make it work
or you. This session will run through a real lie example o how a company can har-
ness the benets o online search or increased revenue and exposure.
10:20am
Carl Bellamy
Group Sales Manager
Small Business, Aus-tralia and NZ Yahoo!
Search Marketing
Stuart Milne
Operations Manager,
LawLive
Mark Pesce
Inventor, Writer,
Educator & Futurist
Tim Pethick
Entrepreneur at
Large & Nudie Founder
Case Study: Increasing revenue through eective CRMCase study on how the company implemented and uses Salesorce.com to manage
its customer contacts, which were transerred across when the company bought the
services division o Kleenmaid. The presentation will cover the key issues aced by thecompany, the experiences and lessons learned in the CRM implementation, and their
uture plans.
10:50am
Daniel Bartels
Director,
Aussie WhitegoodsRescue
TRACK ONE MARKETING Pond Rooms 1-2
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Perormance marketing: Using afliates and other online
techniques to drive revenue and businessPartnering with online afliates is one way to increase exposure and sales. This session
will dive into an overview o afliate marketing and how it could work or you.
Managing your brand and reputation online:
Identiying whether to use existing social communities or to
create your own.This session will provide instruction on managing your brand and reputation online,
including: What are the risks? Review your online presence Importance of moni-
toring your brand online Business owners and employees are extensions of the brand
How to engage in social media and when is the correct time to deal with issues
What strategies can you put in place to manage your brand online?
How to get business results rom blogging:
Practical lessons on building your business and extending your
community using blogsHave you ever wondered i it was worth your while to start a blog? Are you unsure o
the benets o a blog and whether they oer much return? This session will give you the
basics o whats behind starting a blog, maintaining the content and managing the eed-
back ultimately allowing you as a business owner to extend your community and reach.
How to make the most rom online advertising
Detailed insights into how to do online advertising to get resultsIncreasingly people are nding suppliers by going online. Find out how to reach people
exactly when they are looking or your kind o business. Learn specic and proven
techniques or designing and implementing your online advertising campaigns so you
get the best results or your investment.
11:20am
10:20am
10:50am
11:50am
Your Go-To Place for ManagementBNET Australia helps you to face your everyday business challenges offering both Australian
and global perspectives. We provide access to over 13 million articles, whitepapers, case
studies, webcasts, business tools and templates. Find out more at www.bnet.com.www.bnet.com
videomarketingstrategiestechniques industriestools
podcasts work lifecontent
practicalbusiness libraryactionable case studies
whitepapersmanagementinsights technology content
webcastsarticlesCXOchallenges
Matt Bateman
Managing Director
Viva9
Sharon Williams
Founder and CEO
Taurus Marketing
Suzi Danis
Community Director
Australian Business-
womens Network
Steven Power
Managing DirectorReachLocal Australia
TRACK TWO SOCIAL MEDIA Lake Room 1
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Using online reelancers to leverage your business:How to use online reelancers and crowdsourcing to get
things done and grow your business astSmall businesses are now nding that jobs that used to cost them $2000 to get
done locally can now be outsourced quickly and to a high level o quality or around
$100-200! Whats more is that this highly liquid pool o labour is on demand, sothat jobs can be outsourced at any time o day or night. This presentation will provide
an overview o the next revolution that the Internet has delivered, which will orever
change how small businesses operate.
Tweet THIS!: How to eectively use and build a business
community on TwitterTwitter is all the rage but is it a produc tive means o communication and marketing?
David James, CEO o Brasserie Bread will explain how he has b een able to create a
twitter community to expand his b usiness. Hell teach you the ins and outs o Twitter,
how he manages his posts (or Tweets, as theyre called) as well as the reaction, eed-
back and insights hes been able to gain through learning this new platorm.
Social media strategies: Identiying & creating strategies to
utilize social media tools or businessIdentiying the social media landscape can be an overwhelming task. Which technolo-
gies should you use? Which technologies give you control? Which technologies make
sense or your business? This session will help you identiy social media technologies
to ultimately create a strategy or your business.
10:20am
11:20am
11:50am
Matt Barrie
Chie Executive
Freelancer.com
David James,
CEO & Director
Brasserie Bread
Kate CarruthersDirector
Digital Media Group
TRACK THREE EFFECTIVENESS Lake Room 2
10:50am Building your business with mobile case studies o howsmaller companies are using mobile technologies to cut costs
and drive new businessIs mobile the next b ig thing? Many people in the technology community believe that
mobile will be the uture o communication, web experiences, and business activity,
but what does that mean or SMEs? Is it really a viable platorm? This session will
outline best practices on how to use mobile technologies or business success.
Shane Williamson
Co-Founder
Mobile Monday
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Phil Morle
Co-Founder
Pollenizer
How to use technology to grow companies ast1:20pmKeynote
Entrepreneurs Panel:
Analytics & measurement: Tools to help you keep a pulse on
your clients changing preerencesSo you have an understanding o online tools and are interested in p utting them in
place, but how do you measure their success? This session will provide an overview o
analytic and measurement technology tools to help SMEs keep a pulse on their online
activity as well as consumers changing preerences.
Engaging with clients: Building smart and lasting client
relationships with technologyMarkets today are dierent. Real-time, mass communication is taking the power out
o the hands o the organisation and handing it to the newly connected consumer.
Transparency, accountability and dialogue are now genuine areas o competitive
advantage, and organisations are struggling to keep up or ully understand how this
will impact on them. But the technology driv ing this change also creates an opportu-
nity or organisations to better connect, p romote dialogue and build relationships with
their clients these same tools that are letting people out can be leveraged to help
you connect with customers.
11:50am
11:20am
Benjamin Mangold
Analytics Director
Mangold Sengers
Moderator: Presenters:
Dominic Thurbon
Managing Director
The Centre or Skills
Development
12:20pm Networking lunch
2:20pm Close
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Subscribe to Netttoday
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information every month.
nett.com.au/subscribe
Josh Mehlman
Editor
NETT Magazine
Suzi Danis
Community Director
Australian Business-
womens Network
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CHOICE ONE
Google AdWords 101 workshopTake part in this in-depth workshop on how Google AdWords can help your business
succeed online. This workshop will give you the practical steps you need to start and
implement a Google AdWords strategy, ultimately increasing your companies visibilityonline.
CHOICE TWO
Using social media to drive your businessThere are so many components that can be considered social media, so how do you as a
business owner and manager, know which platorms and technologies make sense or you?
In this interactive and hands-on workshop you will learn:
insight into which social media platform is right for your business
how to start and engage conversation without promotion
the steps to creating a social media strategy
CHOICE THREE
Secret ormula or email marketing success 6 Mistakes people (like me) make & how to avoid them
10 commandments for engaging emails
How to harness social media to broaden your reach
Includes Hypoxi case study
James Toeper
Industry Marketing
Manager, Google
Tony Hollingsworth
Business Manager
Task Exchange
Adam Franklin
Managing Director
BlueWire Media
3:30pm Aternoon Tea Break
3:45pm Workshop choices repeated
www.dynamicbusiness.com
AUSTRALIASLARGEST
CIRCULATINGMAGAZIN
EFOR
SMALLBUSINESSOWN
ERS
BUSINESS LOUNGE OPENS: The Business Lounge is or attendees who are not attending workshopsbut need a place to work beore the networking drinks.
4:45pm: Networking Drinks Reception and Live Entertainment
2:30pm Workshops
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The Insight Exchange
Level 14, 309 Kent Street
Sydney NSW 2000
Phone 02 9994 8980
www.theinsightexchange.com