- Social Media Bootcamp Facebook
- Agenda 1. Drivers vs. Channels 2. Facebook Fun Facts 3. Big
Picture Things - Strategy 4. Brands on Facebook 5. Messaging &
Community 6. Facebook Apps & Promotions 7. Facebook Ads 8.
Questions
- Example of a Driver Examples: Blogs, Podcasts, Instagram,
YouTube
- Example of a Channel Examples: Facebook, Twitter, Pinterest,
LinkedIn, Google+, YouTube
- Facebook Fun Facts Launched February 2004 by Mark
Zuckerberg
- Facebook Fun Facts Initially exclusive to college students
- Facebook Fun Facts Opened to the public, increase in 40+
demographic
- Facebook Fun Facts Held initial public offering (IPO) in May
2012
- Facebook Fun Facts 1.11 billion users x 4
- Facebook Fun Facts 80% of U.S. social network users prefer to
connect with brands through Facebook
- Facebook Fun Facts 55% of people over 25 have to login to
Facebook at least once a day (61% people