Social Media Ethics:What You Need to Know
Laura ClickBlue Kite Marketing
@lauraclick
Let’s talk about social media
@lauraclick
RAISE AWARENESS
Build relationships.
Enhance customer service.
Communicate during a crisis.
Image credit: Kelsey Wynns
Test ideas & get feedback.
Image credit
Find business opportunities.
And so much more…
But, how can you do it ethically?
Be honest.
Give proper credit.
Do not solicit clients.
Don’t give specific legal advice.
Be careful about who you friend.
Don’t share confidential information.
Disclose your relationships.
Use discretion.
Google never forgets!
Here are some people (and businesses)
who didn’t follow these tips
Should I tweet this suggestive
picture?
Image source: Talk News Radio Service
Buying Twitter Followers?
The $4,000 photo
Read the story here.
This is why you need a policy.
Keep it consistent with your overall employee policy.
Bring together the right team members.
• Human Resources• IT• Marketing• Legal• Customer service• Executive leadership
Include industry guidelines and laws.
Determine what’s fair game to share.
Designate who shares on behalf of the company.
Train employees.
So, how do you be successful?
Here are some best practices
How to Use Social Media the Right Way
• Educate people.• Develop relationships.• Be helpful.• Don’t be overly promotional.• Share your content.• Share other people’s content.• Follow the Golden Rule.• Have fun!
@lauraclick
Ideas for Title Insurance Agents
• Write a blog.• Write guest articles.• Make targeted connections for referrals.• Connect with your community.
@lauraclick
You can do it!
Any questions?
@lauraclick
Laura ClickFounder & CEO - Blue Kite Marketing
www.flybluekite.com
Connect with me!Email: [email protected]: http://twitter.com/lauraclick Facebook: http://facebook.com/flybluekiteLinkedIn: http://linkedin.com/in/lauraclick
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