Transcript
Page 1: Smart Car Era - Connected Car Trends

Rise Above the Expected

THE FUTURE OF THE SMART CAR ERA

Page 2: Smart Car Era - Connected Car Trends

The Electro RevolutionIt started 15 years ago, now this is where we are.

75%79% 80%

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According to Marie McGehee4, 14 automakers control 80% of the global car market—each one has a connected car

strategy.

Connected Car Strategy

According to a 2010 study1 by the National Highway Traffic Safety Administration, vehicular communication systems could help avoid 79% of all traffic incidences. Driverless cars are here to save us! Check out Google’s2.

Safety

The 19 trillion dollar3 IoT opportunity is the contemporary gold rush. The automotive segment is growing 50% per year, 10 times more than the unconnected car branch.

Industry Growth By 2020, BI Intelligence estimates5 that 75% of cars shipped globally will have the necessary hardware to allow people to stream music,

look up movie times, be alerted with weather and traffic

conditions, etc. Check out this infographic6 to learn more.

Fast Development

Now is 100% the right time to get involved in this industry. Soon we will see how Apple

and Android got involved.

Timing

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Advanced Driver Assistance Systems (ADAS) Due to advanced driver assistance systems (ADAS), cars will become much safer and more efficient as they

grow increasingly aware-of and react-to the surrounding driving environment and conditions.

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Adaptive cruise control, blind spot monitoring, lane-departure warning, night vision, lane-keeping assist and collision warning systems with automatic steering and braking intervention

Features

Designed to prevent accidents by taking partial control of car’s movements.

Predictive

“These automated safe systems are paving the way for tomorrow’s fully autonomous cars.” –Freescale7

Future

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Context Awareness in 4 Steps

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A good computer system that is able to sync contextual-activities measures of the sensors and their intercommunication is needed.

Syncing Contextual-Activities MeasuresIntegrating technologies into an embedded control unit (ECU), with its own computer software would complicate the process, so we need Open Source Techs.

Embedded Control Unit (ECU)

A centralized approach and an open source framework is key. Systems are

becoming more complex and even more technologies are going to be developed.

Open Source FrameworkOn one hand, they act as a funnel with a

common approach that a developer would love. On the other hand, their flexibility lets

different vendors provide information that is consumable by any driving controller.

Open Source Techs

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Android Auto vs. Apple CarPlay

If CarPlay supports on Apple’s native messaging application, it will fall behind Android Auto.

Apple CarPlay

Android Auto features full support for integrating third-part messaging applications like Hangout, WhatsApp, Skype, and more. For absolute breadth of apps, Google takes the

lead without a hitch.

Andoid Auto

A Connected Auto Challenge

Page 6: Smart Car Era - Connected Car Trends

Shifting Gears Atooma’s Role

Atooma EntersNow is the time to enter the

IoT scene and Atooma developed a technology that would be the key enabler.

Where We LookWe look toward a future

where the car puts in all the important information,

automates it and leaves the driver to just turn the steering

wheel.

The BenefitsAutomating information

provides major benefits of safety and pleasure to the

automobilist and useful customizable sets of data.

The GoalThe goal is to peel off all the annoying and unnecessary

parts of the driving experience turn it back into its essence: the travel and

its charm.

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ObjectivesHow We Aim to Help Automotive Related Businesses

Objective One:Suggest a preset of

use cases (email, weather alert, etc.) that

involve the driver’s objects and apps in this keep-on-synchronizing

process to accommodate daily

needs.

1Objective Two:Bring context and

object awareness to inanimate objects, with

intelligent reactions and suggestions

based on the driver’s needs or routines.

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RELAX. LET ATOOMA DO IT.

LOW FUEL LEVELDid a sensor revel that the fuel level is low? This information will be taken and sent to the navigation system, which will instantly display the closest gas stations.

LUNCH TIMEThere’s a nice restaurant that cooks the car owner’s favorite dish just around the corner. Suddenly, a notification appears.

BREAKING NEWSWhat to know the breaking news while driving to work? Hear it read directly from the car speakers from the driver’s favorite agency feed.

Atooma takes sensors, collects their live data, analyzes them and consequently reacts in a smart and useful way. Give it a try.

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Not Just For ConsumersWe Talk Business Too.

INTEGRATIONWith more than 80 sensors, devices , and apps on mobile and wearable devices.

READY TO USE Vertical smart actions based on two years of data from the app.

SUGGESTION ENGINE APITo deliver intelligent smart actions

WHITE LABEL INTEGRATIONFor partners (automotive, brands, device manufacturers)

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The Connected Car Report: Forecasts, competing technologies, and leading manufacturers

10 Hot Connected Car Trends for 2015 and Beyond

Advanced Driver Assistant Systems (ADAS)

Ford Showcasing Vehicle-to-Vehicle Communication for Crash Avoidance

Google Starts Driving Driverless Cars in Austin

The Internet of Everything – A $19 Trillion Dollar Opportunity

5 Connected Car Trends to Watch in 2015

WANT TO LEARN MORE? CHECK OUT OUR REFERENCES

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